How Employer Branding Can Boost Your Recruitment Strategy

How Employer Branding Can Boost Your Recruitment Strategy
2 years ago

When you are looking to hire new talent at your business, you need to also focus on your own employer branding. Potential employees will research you and make a decision on whether they would like to work with you long before they even fill out an application. If they do not like what they find, they will not apply and you will be left searching.

By improving your employer branding and working to position yourself as one of the best in the industry, you will find that it is easier to attract some of the top talents into your company. Some of the ways that you can use employer branding to boost your recruitment strategy include:

Create a Seamless Hiring Process

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When you are creating a recruitment process, it needs to be done in a manner that will reflect your brand. Since this is one of the first interactions your candidates will have with the company. Make sure that it helps to reflect the values and culture along the way.

Many of the traditional hiring methods are going to take a long time and can even send some potential candidates packing because they just do not want to deal with it. Your employees do not want to waste a day trying to fill out an application. They want to wow and dazzle you without all the hoops.

A remote hiring process can be a good option if you are trying to hire a younger workforce. You can use social media or a recruitment chatbot to help out with this. Even if you do not use remote hiring, the goal needs to be to make the process as simple as possible so you can attract more of the good candidates that you want.

Improves the Candidate Experience

One of the big steps that you can take to improve your own employer branding is to work on enhancing your interactions with the candidates and improving their experience and career planning. From the moment that the candidate sees your job ad until they are rejected or recruited by you, you will have a lot of opportunities to have a great experience with the candidate.

This does not have to be that complicated. Simply making sure that you reply to all of the candidates, whether you will move forward with them or not, can show that you value the person and the time they took to apply for the position. You do not want to keep people hanging and have the only experience they have with you being a bad one when you reject them.

Direct and clear communication, constant touch through emails, and being there to direct the candidate around the different parts of the process can help. When the candidate has a good experience working with you, whether they get the position or not, they are going to tell others, which can help to improve your employer branding.

Shows Your Company Culture

If you would like to bring in more good candidates to the table, you will need to make sure that you have a good company culture. And showing this throughout all of your channels will make a difference. For example, it is estimated that 59% of respondents will use social media to research the culture of the company they want to apply for.

This culture is going to reflect in everything that you do. It shows off the management style, the dress code, the benefits that the employees get, the work-life balance, and even the office layout.

When the company culture is on display well and can show the potential employer that you are a good place to work, they are more likely to apply and look forward to working with you compared to the competition. It is your responsibility to show off your good work culture so that you can get more high-quality candidates in the door.

Some of the steps that you can take to show off your company culture so that you can have a better chance of hiring the right people include:

  • Put the employees first
  • Hold feedback surveys at least once a year so you can know what to improve upon
  • Be transparent every step of the way
  • Find ways to appreciate your employees
  • Encourage an empathetic environment.

Fosters an Inclusive Work Environment

Firmbee on Pixabay


If you would like to hire millennials and other younger employees, you will need to make sure that your company culture and employer brand is going to have inclusivity in it. In fact, 83% of millennials are going to be actively engaged when they think a company is able to foster an inclusive culture.

To help you to create a strong employer brand, you need to show that you are committed to building a team that is diverse. Being inclusive means that you will hire people based on their skills, without any prejudice to their race, gender, culture, background, and ideologies.

When there are thoughts that you are not inclusive and providing the best to all employees and all potential employees, it is going to cause a lot of different issues and fewer people will agree to apply for you. This can limit your hiring pool and is really such an easy thing for you to fix.

It is necessary for you to always have a positive employer brand by ensuring that you are extending the reach to new groups of people. Outside of all the benefits that you can enjoy when you have a diverse team, you will be able to use this to gain a competitive advantage against all of your rivals.

Improving Your Employer Branding

Improving your employer branding is something that takes some time and effort to complete. But when you are able to get it done, you will find that it can do wonders for your employer branding and can help you get ahead. Choose how you want your business to be portrayed and turn that into an asset that brings in the best candidates each time you need to hire.

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