Harris Khan43% of buyers research products online before making a purchase. Thus, it is important to work on your online store. Whether you’re an entrepreneur running an e-commerce business or the head of marketing at a CPG enterprise, you know that there are hundreds, if not thousands, of ways to make more money off your products and services.
Check out the best and simplest ways to improve your online sales:
1. Creating Value
Creating value for your customers will help you gain trust and loyalty. Are you providing something to a customer that can’t be found anywhere else? What have you done recently for your customers that really made them stop and notice you? Take some time to think about what could be improved about your product or service. Think about how you can show your appreciation for previous clients.
There is always something you can do to make an impression on potential customers, but sometimes it’s hard to come up with these ideas yourself. That’s why it helps to look at competitors in your niche; you never know what creative solutions they’ve come up with and might want to copy!
Just remember: there is no bad idea here — it doesn’t hurt anything to brainstorm even if your solution ends up being unoriginal.
2. Give People What They Want
If your product or service is something people need, the chances are high that people have been looking for it for a long time. You just have to figure out what it is, listen when they do tell you, and give them what they want.
A great example of that would be the Pocketfield Drop and Drag app builder. This is a product by Pocketfield which allows existing businesses to create their own apps.
3. Providing Self-Fulfilling Prophecies
Another way to increase your sales is by giving your customers exactly what they want before they even know it. One way you can do that is by planting subtle cues, or self-fulfilling prophecies, that make consumers to associate a particular characteristic with your product.
For example, if you are selling dresses on a website, you can subtly suggest that certain models in your dresses make their wearers more popular and confident. Then, each time someone buys one of those dresses, they get validation from friends and family for their choice. This feedback loop will often lead the customer to want more of your products in order to continue feeling better about themselves.
4. Become Remarkable
Remarkable products attract repeat clients, so it’s worth your time to put in a little extra effort. Remarkable isn’t necessarily synonymous with quality or features — it’s more about delivering an experience that satisfies your customers’ needs.
If you truly understand your customers, their loyalty is likely to be yours. Customer satisfaction is key. Getting started can seem daunting, but there’s no one way to provide great customer service. You can make small tweaks today to get closer to being remarkable, or you can hire professionals who know what they’re doing (and doing it really well).
5. Create Urgency
To boost sales, you must create a sense of urgency among your customers. Encourage them to buy now rather than later; after all, an opportunity lost is an opportunity gone forever.
Give your customers reason to think they’ll miss out on a fantastic deal if they don’t act quickly. For example, always mention the last date of a sale (‘Sale ends TONIGHT’ instead of ‘Sale Today’).
6. Establish Trust
When it comes to your customers, trust is key. People like knowing that they’re buying from a business that doesn’t have some ulterior motive; they want reassurance that their information will be safe and secure, and they’d prefer not to be sold something or shipped a product that isn’t what was advertised.
That goes for customer service as well: always make sure you deliver on what you promise because that is a major reason why customers may repurchase from you. With that being said, it is inevitable to make mistakes, but what matters is how you handle them and treat customers with respect.
7. Leverage Social Proof
95% of customers read reviews before buying from a brand. By gathering positive feedback from previous clients, you can use social proof on your website and within your marketing campaigns to encourage potential customers to give you a try.
Social proof makes visitors feel more confident in their purchase decision by associating themselves with those who have already succeeded. Post testimonials, reviews, case studies, and statistics that highlight the benefits of working with you.
Leverage platforms like Facebook and Twitter where these are available. These networks offer free tools that make it easy for businesses to showcase their brand messages and interact with consumers.
When communicating with contacts, refer to past experiences (and results) and utilize terms such as prior clients rather than just clients. This subconsciously signals a buyer that they will be getting into an exclusive group when they choose you.
The opportunity to belong is a powerful motivation. Find out the competitor’s success stories. Review any information you can find about them online and ensure your presence is as strong or stronger.
