Shipping is the cornerstone of any e-commerce site’s success. It is a business unlike normal retail in that you have to have your hands in just about every part of the process from the first click to the returns. If your shipping is not on point then you are surely leaving a lot of money on the table.
Although every e-commerce store owner wants to improve shipping to make more money, many are committing mistakes that end up costing them. It’s important to know what these common mistakes are so you can avoid them yourself. In this article, we will cover some of them so you can ensure the success of your store.
1. Not providing tracking
These days, everybody has become accustomed to receiving real-time updates. Whether it’s a message from a friend or an update on a food delivery, we like to be in the know. The same goes for online shopping.
When customers make a purchase, they eagerly anticipate its arrival. Providing them with tracking information feeds this anticipation and ensures they’re kept in the loop. They can see the journey of their purchase, from the warehouse pickup from Florida couriers to their front door.
When a business offers transparent shipping processes, it sends a message of trustability. Customers find comfort in this. They feel valued and respected, knowing the business is doing its best to keep them updated. Plus, in the rare case that something goes wrong, having tracking information allows both the business and the customer to quickly pinpoint and address any issues.
2. Underestimating shipping costs
The world of ecommerce can be fiercely competitive. In the race to attract more customers, some businesses might be tempted to downplay or underestimate shipping costs, hoping to lure in buyers with the promise of cheaper delivery. However, this approach can backfire.
When the actual shipping costs turn out to be higher than anticipated, it’s the business that often has to shoulder the extra expense. This can eat into profit margins and, if done frequently, can result in considerable financial losses. If businesses choose to pass on these unexpected costs to the customer after a purchase, it can lead to dissatisfaction, mistrust, and even lost customers.
To avoid this mistake, it’s essential to have a robust strategy in place for accurate cost estimation. Invest in a quality shipping calculator or software. These tools can provide real-time estimates based on weight, dimensions, destination, and other crucial factors.
3. Using the wrong packaging
Every ecommerce business aims to get its products into the hands of customers in perfect condition. However, the journey from the warehouse to a customer’s doorstep can be rough.
Using inadequate packaging can significantly increase the chances of a product getting damaged during this journey. Packaging isn’t just about enclosing a product. It’s a reflection of the brand’s values, professionalism, and commitment to customer satisfaction.
You should invest in the right packaging for the unique needs of each product. This not only ensures the safe arrival of their products but also solidifies your brand’s image in the eyes of consumers.