Corporate social responsibility (CSR) is self-regulating your business to consider your actions, processes, or decisions that will benefit society and the environment. It’s something to take seriously if you want to stay competitive, especially since customers prefer to do business with companies with a good cause. Plus, it’s always great to do something noble. Besides customers, you will also attract investors to partner with your business and the best talents to join your team with your CSR efforts.
You need to promote your CSR projects or activities online so that people will know about them. It will improve your brand reputation, educate people about the cause, and inspire others to participate. Social media is an excellent platform to get the word out there. Here are some tips for promoting your CSR efforts or projects on social media.
Share third-party content
Some companies or organisations share the same cause as your brand. Sharing third-party content on social media is not bad, especially if it’s related to your projects or commitments. It will not take away the spotlight from your company; instead, it will lift you up as it shows that you support other groups with the same goals. Plus, it’s also a way to have variety in your content and keep it fresh. A web data solution provider can effectively gather timely and extensive information from various sources on the internet. What makes them different from a typical browser search is that they dig deeper and analyse the data to show the most relevant on top. The data is also ready to use on whatever social media sharing application or posting tool you have.
Communicate with your audience
Communication is a two-way street, so encourage the audience to share their thoughts. For example, if you post about your project about going green in the workplace, ask them what they think about the initiative or if they have tips to make it a success. You may also ask them to post or share their experience or contribution to practising sustainability. Communication strengthens your relationship with your customers and boosts your brand recall and image to others, who might even convert to followers.
Keep your posts well-balanced
You want to let people know about your CSR commitments and the steps you take to make it happen, but you don’t want to overdo it. Posting too much on the subject may come as overbearing or pushy. So, post consistently, but have a variety of content. For example, you may want to post about things that will benefit your audience, or they might be interested in something that’s still somehow related to your business or industry.
Encourage your audience
Encouraging them to be part of your cause shows that you are committed as you promote it to others. In addition, sharing information about the steps they can do and how it would affect the society or environment may spark their interest to participate.
Use social media efficiently to promote your CSR efforts and boost your brand’s image while encouraging others to take part in a good cause.