Marcus RichardsIf you’re a commercial producer, you know how difficult it can be to tell a great story in just 15 seconds. But the times are changing and consumers are demanding more from brands than ever before. For many companies, their commercials have now become shorter and more impactful than ever before. You can look app explainer video how example.
The current state of short-form commercial video
Short-form commercial video, or “allevents,” is a growing trend in marketing. It’s an effective way to build your audience and promote your brand on social media.
The advent of short-form commercial videos has created a new opportunity for brands to connect with consumers through short bursts of entertainment that are easy to digest on platforms like Instagram Stories or Facebook Watch.
How to tell a great story in 15 seconds
What is a story?
An excellent story has three sections: the beginning, the middle, and the end. It also includes conflict (the struggle), resolution (the solution), and characters that you care about. The best part about telling stories as a commercial video producer is that you don’t have to be too literal with your plot points you can get creative and make up new ones! For example, let’s say your client wants to sell their product through social media influencers on Instagram. You could create two characters who are both trying to convince each other why they should buy this product first before anyone else does and then show how they ultimately decide together which one gets it next!
How to create content with visual storytelling
- Use a single idea. It’s difficult to tell a story in 15 seconds, so you’ll want to focus on one message and be sure that it’s clear what the viewer should take away from your commercial.
- Use strong visuals. It’s important for viewers to get an idea of what your product or service looks like as soon as possible and having a strong visual helps them understand what they’re looking at much faster than words alone could do!
- Use strong voiceover talent who can deliver their lines with emotion, passion and conviction (and maybe even some humor). The narrator should sound like someone who would actually use this product or service because they love it so much; otherwise, there won’t be any reason for potential customers not already familiar with your brand name why they should try out whatever you’re selling instead of something else similar out there on the market right now…
Best practices for social media marketing
In the world of social media, there are many best practices. It’s important to use compelling content that is consistent with your brand and resonates with your audience. For example, if your brand is focused on luxury products or services then you should create posts that showcase these goods in a way that makes people feel like they want them (or at least want to share them). I advise turning to this company https://explain.ninja/brand-video-production/.
In addition to creating high-quality visual content for social media marketing purposes, it’s important to use hashtags and relevant tags when posting so that more people can find you online. You also need a good strategy for monitoring what others are saying about your company as well as how often people interact with those posts this will help guide future decisions about what types of content should be produced next time around!
Effective short-form commercial production can be used to boost brand awareness
Short-form commercial production is a great way to boost your brand awareness. It’s also an excellent way to get your message across, engage with customers and promote products or services. Short-form video allows you to tell a story in an engaging way that can be viewed on multiple platforms, making it ideal for reaching as many people as possible.
The key ingredients for success when creating short-form commercials are:
- A clear call to action;
- A compelling narrative;
- A strong visual element (such as beautiful scenery).
Conclusion
With the rise of short-form commercial video, brands have a powerful new tool at their disposal to reach consumers. But keep in mind that there are no short cuts when it comes to developing exceptional content. You have to put in the time and effort if you want your videos to go viral or reach more people on social media platforms like Facebook or Instagram.
