Why It’s Important To Give Salon Clients Aftercare Advice

Why It’s Important To Give Salon Clients Aftercare Advice
1 year ago

Aftercare is essential for all beauty treatments. Without it, results will look worse and fade faster than average. While clients can look up post-care tips on their own time, in most cases, it’s better for you to provide them personally. Here are three reasons why it’s important to give salon clients aftercare advice rather than leave the results of their treatment—and your salon’s reputation—up to chance.

Makes Their Results Last Longer

When clients follow proper aftercare instructions, their results will look better for longer—it’s plain and simple. This longevity results in satisfied clients that are likely to return and spread the word about your amazing work.

Builds Trust

You’re the professional; your clients trust you to put their best interests at heart. By teaching them how to care for their lifted lashes, curled hair, or painted nails, you show that you care about their results. You also prove that you’re a trustworthy resource they can turn to if they have any questions.

Protects Your Salon’s Reputation

Imagine performing a flawless brow tint on a client but forgetting to give them brow tint aftercare advice before they leave. When they return home, they hop into a steaming bath and wash and moisturize their face as part of their evening beauty routine. By the following day, their brows are a wreck, ruined by the moisture and prodding. Frustrated, the client posts their smudgy, awful-looking brows on social media, calls you out, and posts negative reviews on sites such as Yelp.

If other people see these complaints, they’ll assume you did a lackluster job and steer clear of your business. You can protect yourself from situations like this and keep your salon’s reputation intact by providing your clients with aftercare instructions for all treatments.

Why is it essential to give salon clients aftercare advice? The answer is clear to see. Educating your clients ensures they enjoy the best results possible and that your salon receives positive exposure.

Aftercare is essential for all beauty treatments. Without it, results will look worse and fade faster than average. While clients can look up post-care tips on their own time, in most cases, it’s better for you to provide them personally. Here are three reasons why it’s important to give salon clients aftercare advice rather than leave the results of their treatment—and your salon’s reputation—up to chance.

Makes Their Results Last Longer

When clients follow proper aftercare instructions, their results will look better for longer—it’s plain and simple. This longevity results in satisfied clients that are likely to return and spread the word about your amazing work.

Builds Trust

You’re the professional; your clients trust you to put their best interests at heart. By teaching them how to care for their lifted lashes, curled hair, or painted nails, you show that you care about their results. You also prove that you’re a trustworthy resource they can turn to if they have any questions.

Protects Your Salon’s Reputation

Imagine performing a flawless brow tint on a client but forgetting to give them brow tint aftercare advice before they leave. When they return home, they hop into a steaming bath and wash and moisturize their face as part of their evening beauty routine. By the following day, their brows are a wreck, ruined by the moisture and prodding. Frustrated, the client posts their smudgy, awful-looking brows on social media, calls you out, and posts negative reviews on sites such as Yelp.

If other people see these complaints, they’ll assume you did a lackluster job and steer clear of your business. You can protect yourself from situations like this and keep your salon’s reputation intact by providing your clients with aftercare instructions for all treatments.

Why is it essential to give salon clients aftercare advice? The answer is clear to see. Educating your clients ensures they enjoy the best results possible and that your salon receives positive exposure.

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