If you own a business, you must understand the importance of marketing. To make a profit, you have to effectively promote and sell your product or service through market research and advertising. The first step is always the research aspect, as you must understand who your target audience is, what they are looking for, and how to communicate your solutions to them effectively.
The next step, which can be the tricker one, is the actual advertising strategy that you will employ. Will you focus your efforts on social media and growing an audience through organic posts or pay-per-click ads? Are you going to create content that speaks to your target audience and demonstrates your knowledge of the industry? Will you hire a digital marketing agency to improve the search engine optimization of your website so people find you through organic searches? As the person in charge, you have to answer these kinds of questions.
But there are other, more unique ways to market your brand to the local community and the world. Some of them will allow you to target specific niches, while others are broader in reach. Here are a few unique opportunities for marketing your product or service.
Sports represent a great opportunity for entertainment and escapism for fans all over the world. Some events cater to hardcore fans, while others are accessible to the local community in general. If you live in or near a community with a passionate fanbase, then finding ways to market your company at these games could do wonders for your brand awareness and developing a network. Whether you choose to run a booth in the concourse of a stadium or sell loads of custom foam fingers with your logo on them for fans to wave around during the game, there are plenty of ways to take advantage of local sporting events to market your product or service.
Nonprofits are always looking for sponsors for their fundraising events. Maybe they are running a basket auction and are looking for vendors to donate a basket of various items or gift cards. Or they are hosting a golf tournament and ask for hole sponsors who can advertise on the tee box with a company sign for the players to see. You could also partner with a charity holding a 5K that is looking for some prize donations in exchange for a banner with a logo. These events are a great way to put your company image or presence in front of the local community. It also shows people that you are involved in local charitable efforts, which can improve the perception of your brand in the eyes of the people. Depending on the type of event, it might also be a great way to target specific niches. Find out what local fundraisers are happening in your service radius and ask the organizers if you can be a support in some way.
This is a larger expense for a good-sized company, but what is more visible on a commute than a billboard? You can plaster your name, logo, product, and even a catchy phrase across a huge sign that hundreds or thousands of people may see on their daily drive to or from work. Although it is a big investment per month to rent that space for your company, you will reach a very large audience and potentially cause people to look twice at what your business has to offer, (this is dependent on the effectiveness of the design and copy, so make sure it is high quality). Not every business will advertise on a billboard, so this will make you stand out above the rest.
For many businesses, Facebook has become the main social media hub for connecting with their audience. This does not mean simply having a business page and posting some pictures or announcements. Actively engaging your audience on this app will show that you are connected to your customers and give you a platform for demonstrating expertise. Not only should you form a community on your own page, but you can interact with more potential customers by joining Facebook groups that your target audience is interested in. You may even form your own around an area of interest to your niche. This strategy will build trust in you and your brand as you interact with comments, questions, solutions, or even contests that draw the interest of the audience.
No two businesses are identical, which means that no two marketing plans should be identical. Your strategy will depend on your market research and what the best channels are for connecting with your target audience. These unique opportunities could be the channel that works perfectly for your particular niche, but they could also be of no benefit to your potential customers. Use market research to guide the decision-making process about the optimum marketing channels to pursue. If ordering promotional materials for a sporting event or purchasing a billboard would work for your company, then don’t hesitate to be bold with your marketing choices.