Link building has gotten a bad reputation over the years. People used to abuse the power of links to rank bad websites, so Google has done everything possible to devalue bad links and discourage people from engaging in that tactic.
But that doesn’t mean links are bad for your site. They can do a lot to improve your website authority and improve your rankings if you find the correct links to build. That’s why 69% of marketers believe building links increase search engine rankings.
If you aren’t yet convinced about the importance of backlinks, look no further. The post below details why every website needs to invest in backlinks.
Gain Website Authority
Great content can get you far when trying to rank on Google. Search engines try to find the best content possible and show it to users. The problem is that there are countless websites out there that offer a great user experience.
That’s why Google takes backlinks into account when ranking websites. If a website has links from other popular websites, it’s a sign that it has more authority.
As a result, your ranking will increase over time as you build your website authority. That will lead to more search engine traffic and profitability for your business.
Page authority isn’t the only thing Google looks for when figuring out how to rank a website on the search engine. Google wants to see that your website is an authority on the topic you write about. If all the sites linking to you aren’t in the same industry, what kind of signal does that send?
Getting links from websites similar to yours will give you that relevancy. Relevant links are much more likely to pass more authority than ones that aren’t.
Anyone can buy guest post from general websites. But links from authoritative industry sources may not be as easy to acquire and will add topical relevance to the websites they offer links to.
Gain Traffic From Other Sources
As mentioned above, you’ll probably gain more website traffic over time for search engines. But that isn’t the only source of traffic you’ll receive. If you get backlinks from websites that also have traffic, you’ll have more exposure for your website.
Some people will click on your link to see what your website is about. That means you’ll get traffic from many other sources and diversify your traffic sources.
You don’t want to rely entirely on Google for traffic since you never know what will happen. This will help insulate your website against those changes if they ever occur.
Don’t Underestimate the Importance of Backlinks
With all the buzz from Google warning web admins about being careful about links, it’s no surprise that you’re concerned about getting backlinks. You don’t want to get the wrong link and wreck your position on Google, so you read as many backlink tips as possible to learn more.
But now that you know the importance of backlinks and why they’re worth getting, it should make your decision to seek them out easier. Start creating your backlinks SEO strategy today to grow your website’s authority.
Check out the blog if you want to read more marketing tips that will help you grow your website’s traffic.