Richard AgamaCustomers are tricky, as you can put hours of market research into a product only for customers to show no interest. Many factors play into introducing your customers to your new products and gaining their interest, making the process incredibly difficult. Read on to learn how you can get customers excited about your new products.
Create Early Hype
One of the best ways to get customers excited about upcoming products is by dangling the latest items in front of them and creating hype. Some brands have successfully dropped new collections or products without advertising beforehand, but this is the exception. To capture your customer base’s attention, you must pique their interest and curiosity about what products are coming next. By doing this, they feel like they are in on a secret, and the anticipation keeps them checking back and telling others about the release.
Be Present on the Internet
People aren’t looking around at storefronts and examining products with their hands like they used to. Instead, they are online, browsing different sites and social media to see where the new products are and to evaluate their quality. Take advantage of this by being present online and advertising on social media!
Additionally, take advantage of the information you already have, and reach out to your existing client base. You can take many steps once you have a customer’s email, including sending them a promotional email discussing your new product. Consider also sending a promotional code since they have already declared interest by joining your email list.
Organize a Giveaway
In addition to marketing and creating early hype, consider starting a contest or promotional giveaway. This strategy can work in conjunction with the others and garner more interest so that a larger audience looks forward to the eventual release of the products.
For example, sending out an early email or social media post discussing the upcoming product encourages people to enter and creates excitement for the actual day of release.
Contests can also be varied! You can have product sets as prizes, offer additional entries for people tagging friends or promoting the contest on their own pages, or utilize any other strategy to create excitement.
Getting your customers excited about new products will always be a challenge, but with these tips, it can at least be a little easier. Having a warehouse full of inventory that never sells is disappointing, but with these methods, you can get customers to clear out your stock and ask, “When is the next one coming out?”
Customers are tricky, as you can put hours of market research into a product only for customers to show no interest. Many factors play into introducing your customers to your new products and gaining their interest, making the process incredibly difficult. Read on to learn how you can get customers excited about your new products.
Create Early Hype
One of the best ways to get customers excited about upcoming products is by dangling the latest items in front of them and creating hype. Some brands have successfully dropped new collections or products without advertising beforehand, but this is the exception. To capture your customer base’s attention, you must pique their interest and curiosity about what products are coming next. By doing this, they feel like they are in on a secret, and the anticipation keeps them checking back and telling others about the release.
Be Present on the Internet
People aren’t looking around at storefronts and examining products with their hands like they used to. Instead, they are online, browsing different sites and social media to see where the new products are and to evaluate their quality. Take advantage of this by being present online and advertising on social media!
Additionally, take advantage of the information you already have, and reach out to your existing client base. You can take many steps once you have a customer’s email, including sending them a promotional email discussing your new product. Consider also sending a promotional code since they have already declared interest by joining your email list.
Organize a Giveaway
In addition to marketing and creating early hype, consider starting a contest or promotional giveaway. This strategy can work in conjunction with the others and garner more interest so that a larger audience looks forward to the eventual release of the products.
For example, sending out an early email or social media post discussing the upcoming product encourages people to enter and creates excitement for the actual day of release.
Contests can also be varied! You can have product sets as prizes, offer additional entries for people tagging friends or promoting the contest on their own pages, or utilize any other strategy to create excitement.
Getting your customers excited about new products will always be a challenge, but with these tips, it can at least be a little easier. Having a warehouse full of inventory that never sells is disappointing, but with these methods, you can get customers to clear out your stock and ask, “When is the next one coming out?”
