Richard AgamaNot all retail store windows are the same. The average customer might not notice much difference between displays while window shopping, but store owners can spot them. Learning more about the different types of retail window displays can help you better utilize your storefront window space. Knowing these differences can help you create effective window displays that resonate with your unique store space.
Closed-Back Window Displays
Closed-back window displays feature a back board that separates the display space from the rest of the store. This means that customers can’t look in at the rest of your shop as they pass. However, this also allows you to focus their attention exclusively on your display products and promotional materials.
Open-Back Window Displays
Open-back window displays are a type of display that don’t feature a backing board. This allows customers to see the rest of your store’s interior when looking in.
Some retail stores use banners or drapes to create barriers at the back of the display. This helps prevent overcrowding your visual window display. This is one reason having an organized and spacious floor layout can benefit your store—your neat layout won’t distract from your window display. Some stores that feature open window displays will even push their merchandise racks up to the window display itself. This technique is popular in clothing stores and boutiques, where space may be limited.
Elevated Window Displays
As the name suggests, elevated window displays rest above the ground. Elevated window displays are very eye-catching because many of them sit closer to the eye level of passing customers. Elevated window displays feature both open-back and closed-back designs. Consider choosing a closed-back design or covering your open-back window with a banner or partition to really maximize the eye-catching elevated space.
Shadowbox Displays
Shadowbox displays are similar to closed-back displays, though they are usually much smaller. Shadowbox window displays are commonly used in jewelry and cosmetics stores to highlight smaller items with controlled lighting. These types of displays are popular in malls.
These different types of retail window displays each have their own benefits. Utilize your preferred method to maximize its effectiveness and improve the appearance of your retail store display. Get the full potential out of your store window by tailoring your display to your space.
