Logos are an essential visual element of product packaging that captures customers’ attention and makes that product more distinguishable. Without a well-designed logo, a business’s label will blend with competitors’ products. While most companies understand the importance of logos, they still make many fatal mistakes while crafting these images. In this blog, we’ll share the most common mistakes businesses make when designing label logos.
Logos Are Too Busy
Creating busy or overwhelming artwork is one of the most common mistakes businesses make when designing label logos. Although companies need to create artwork that will distinguish products, it’s also essential to keep logos sensible.
Many companies will overreach their creative liberties by designing illustrations or images that clash with other packaging colors or overpower the entire product packaging design. Rather than overstimulating customers’ eyes, dial back your company’s creative vision to produce more visually palatable logos.
Logos Are Too Minimalistic
Although minimalistic logos are a modern trend, many businesses take it a step too far. When companies develop exceedingly minimalistic logos, their art can often appear too abstract and confusing.
Not only do abstract logos confuse customers trying to understand a product’s purpose, but these logos are also often visually dull. If your company wants to create a modern logo with a minimalist design, remember to make your product’s intention and purpose noticeable while simplifying logo artwork.
Logos Are Too Similar to Competitors
Before designing a product label, browse the logos, colors, images, and designs of other competitor products. Staying vigilant to competitor trends is an essential tip for producing eye-catching labels.
Many businesses assume that creating logos with a similar style to popular designs is an effective way to gain customers’ attention. However, this marketing model is entirely false. If companies create logos too similar to those of competitor products, they’re more likely to blend into store shelves and fail to capture customers’ attention.
Instead, companies should choose different color palettes and designs for their artwork logo to be more recognizable against competitors.
A successful and well-thought-out logo can make or break a sale. Remember to avoid designing overcomplicated, oversimplified, or generic logos when composing your product packaging. When you develop a logo with an eye-catching and palatable design that speaks clearly and directly to customers, your company will be more likely to earn successful sales.