Do your business’s current marketing strategies feel stagnant or old? Are you still targeting the same audience that you have been targeting for years? A business’s target audience should evolve and update along with the business itself. If you no longer feel that your audience matches the customers you wish to reach, it’s time for an update. Discover some marketing tips to expand your business’s target audience and find out how to reach out to new customers.
Identify Current vs. Target Audience
Once you know you want to expand your outreach to a greater audience, you’ll need to decide who makes up your new target audience. Often, a business might start with one target audience and wish to evolve that audience over time. This is ideal for not only growing sales but also for building your brand recognition and helping your business appeal to a more diverse audience. Marketing your business to a more diverse audience helps your brand achieve a more positive and inclusive image.
Update Your Marketing Strategies
Once you have identified and established your new target audience, you’ll need to update your current marketing materials to match. Circle back to your marketing copy, images, and messages you currently portray. You may need to edit copy and messages to reflect more inclusive language and dialogue. You may also want to consider stocking your inventory with products that appeal to your new audience as well. For example, if your current inventory features products that mostly target men and you’re interested in attracting female customers, consider stocking and selling women’s accessories to grow your business.
Take to Social Media
If you haven’t already, start one or several social media channels for your business. Using social media is a fantastic way to experiment with fresh marketing campaigns that target new customers. Because many different audiences use social media each day, it can be a great avenue to reach these new customers that you’re looking for. Social media can be a great tool whether you have an online or retail store, as it helps increase brand recognition either way.
Don’t let your business’s marketing strategies become stale—grow your target audience alongside your business itself with these marketing tips to expand your business’s target audience.