Your exhibition stand is what pulls your trade show presentation together. It’s the framework that will dictate how your representatives interact with the other attendees, and it’s the physical representation of your brand.
While certain elements of that structure can be quite simple (after all, a chair is a chair, right?)Other elements can be enhanced with the use of technology. Here, we look at how you can make use of recent innovations to maximise the returns on your trade show attendance.
While you’re obviously going to have a significant portion of your target audience in attendance at the trade show, why not try to reach even more people? Not everyone will be able to attend the event who wants to, so use your brand as a platform to increase accessibility.
A great way of doing this is to live stream your exhibition stand. You can share the live stream across multiple social media channels, providing exposure for an audience who might otherwise not be able to attend these events. You can even provide further interaction by doing a live Q&A!
It seems like there’s an app for everything these days, and for good reason. For businesses, offering a customised app means that you can control the way people navigate your business, optimising their experience in multiple ways.
At trade shows, you can use an app for attendees to navigate your exhibition stand on their own terms. Rather than trying to pass them handfuls of fliers, they can scan barcodes and the like and get access to only the information that’s directly useful and relevant to them.
Virtual and Augmented Reality
VR and AR are all the rage these days, and for good reason. It provides an unprecedented degree of interactivity, and it’s possible that you might be able to leverage this for your exhibition stand.
By using these technologies, you massively increase the variety of experiences you can offer your attendees. It can also make your stand fun and memorable; providing an experience that allows you to stand out from the crowd is important, especially at trade shows where it’s likely that you’re surrounded by most of your top competitors.
Posters can be helpful, but they’re inanimate. They represent a fixed use of space, taking up a certain area for the entire duration of the trade show. With digital display screens, you maximise the use of space. Through videos and slideshows, you can display a range of information, even changing it to relevant slides depending on who’s watching at any given moment.
If you’re looking for more ideas on how to optimise your exhibition stand, reach out to the experts at Focal Exhibitions. With years of industry experience, they’ll be able to give you plenty of ideas to play with, and can then implement them in a practical solution if you think they might be beneficial.