How to Passively Increase Brand Awareness Without Overspending

Photo by Kristian Egelund on Unsplash
1 year ago

Brand awareness is essential for any business as it helps your target customers recognize and remember your brand. However, building up recognition can be expensive. Luckily, there are creative ways you can passively raise your brand awareness that does not necessarily involve huge investments and time commitment. These creative ideas enable businesses of all sizes and structures to passively put their name “out there”, create brand recognition and raise brand awareness. However, it is important to note that these passive strategies do not always bring instantaneous results – which some businesses may find off-putting. On the other hand, they provide long-term results with minimal investment needed. In this article, we explore some of the best ways to passively increase brand awareness. 

Use your employees to raise brand awareness

Your employees are not only the core of your business, but they can also be a great tool for raising brand awareness. First of all, your employees have different social circles where they discuss their work (and eventually, your business). That is why you need to ensure that all your employees are as satisfied as possible – increasing the likelihood that they will share positive information about your business. Additionally, everyone loves receiving free things – and your employees are no exception. So, if you invest in customizable t-shirts, such as those offered by comfort colors wholesale, and embellish them with your brand logo, you can gift them to employees and have them passively promote your brand. Finally, you can incentivize your employees to leave testimonials and actively engage in raising brand awareness by offering them various rewards. These do not have to be anything big – a simple day off can sometimes mean more to your employees than a bonus or a salary increase.

Engage your audience to raise brand awareness

Aside from your employees, your audience can be another crucial tool in passively raising brand awareness. Here, you do not need to “go big” – but you should get creative. For instance, encourage your audience to share a photo of them online using your product – you can even turn this into a small competition and choose the winner. The rewards you offer them can be as small as a compliment and a shout-out, or you can choose to reward them by offering special deals and discounts. Additionally, you can create a referral program where your audience can collect points for each successful referral – then later use these points to get better deals. None of these ideas will cost too much but the benefits you can get from these promotions can be fruitful for your brand. 

Leverage social media to raise brand awareness

The beauty of social media lies in the fact that virtually everyone today uses it. Therefore, if you want to reach a wider audience and raise more awareness about your brand, you must go where the people are. Social media can be a great medium through which you can employ some of the ideas mentioned in this article – or you can create a specific social media campaign with the sole purpose of raising brand awareness. No matter what you choose to do, make sure you keep things fun, engaging and light-hearted on social media – as after all, the majority of people who visit are there to have fun. 

How to raise brand awareness through your community

Last but not least, you can also rely on the help of your community to increase brand awareness. Check to see if there are any events happening locally and if there is enough room for you to promote your brand during these experiences. These events do not need to be anything big – for example, you can make a donation to your local school or educational center in form of customized equipment. On the other hand, if there are no local events happening in your community, you might consider organizing some yourself. Similarly, these do not have to be anything big – for example, you could organize a local cookie-making competition and award the winners with branded merch. That way you can easily promote your business and raise brand awareness throughout your community without investing heavily in doing so.

As has been reviewed in this article, when it comes to raising brand awareness, you really do not need to go big or pour huge sums into those efforts. It can be agreed that some more traditional methods undoubtedly bring results – but that does not mean that these more creative ways will not achieve the same goal in the end.

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