In the past several years, 51% of small business owners have increased their online interactions with clients.
Many business owners spend thousands of dollars on a modern website, sit back, and assume that clients will come to them. Unfortunately, this strategy only serves to put you so far behind your competition that you’ll never catch up.
But when you learn how to optimize your website, you’ll increase your traffic while attracting the right customers for your business.
Ready to finally get your business website in front of your ideal audience? Keep reading for our top SEO tips below!
Publish Original and Relevant Content
One of the most important ranking factors for any website is the content you publish. So, even if you’re a service-based business (such as plumbing), you can create a blog to build trust with readers.
First, figure out who your target audience is. What are their pain points? What do they need help with, and how can your business give them solutions? Then, focus on writing content that’s helpful and informative.
To make sure your content is original, run your content through software like Copyscape before publishing it. This will help protect your search engine rankings.
Do Keyword Research
One of the best ways to optimize your website for traffic is to do keyword research. This involves finding keywords or phrases that people are likely to use when searching for information online (for more information, visit The HOTH Learning Hub).
Once you have a list of keywords, you can begin including them in your content and website metadata.
This will help you rank higher in search engine results pages (SERPs), making it more likely that people will find and visit your site.
Use Google Search Console
Google Search Console is a free tool that can help you optimize your website for traffic. It gives insights into how your site is performing in search results, which keywords people are using to find your site, and more.
Make sure to have Google Search Console set up as soon as your website goes live. While it will take some time for your site to start ranking, it’s good to start recording your search data from the start.
Make Sure Your Site Is Mobile-Friendly
Most site traffic these days tends to come from mobile (almost 55% globally). This means that if your site isn’t mobile-friendly, you could be missing out on a lot of potential traffic.
To make sure your site is mobile-friendly, you can use a responsive WordPress theme. You can also hire a developer to optimize your site for phones and tablets.
Now You Know How to Optimize Your Website
Now that you know how to optimize your website for maximum traffic, it’s time to put these tips into action!
Remember that it takes time for search engines to start ranking your site, but this is normal. Keep at it and you’ll be well on your way to exploding your site’s traffic!
And for more helpful blog posts like this one, you’ll love our other business and software articles. Be sure to check them out today!