By definition, solopreneurs, or solo entrepreneurs, organize, manage, and operate a business independently, with no intention of hiring employees. Some examples of a solopreneur business include a business coach, author, e-commerce store owner, photographer, interior designer, caterer, or brand consultant.
If you’ve ever wanted to turn your side hustle into a real business or dreamt of saying goodbye to working a 9-5, solopreneur life is the right fit for you. Even though running an entire business on your own can seem overwhelming, a proper goal-setting plan can help you achieve the success you’ve always envisioned.
Most businesses fail within the first five years. Because they fail to set goals and create an actionable plan.
Without realistic goals, your business is only operating, not achieving. The lack of actionable plans can become a significant roadblock for you as a solopreneur.
The first step is deciding your ultimate goal. Your BIG goal can be something you want to achieve either six months from now or, ideally within one to three years. The bigger your goal, the more long-term you’ll need to plan. Before you set a goal, ensure that it’s realistic and achievable. As a solopreneur, you want nothing more than to steer your business in the right direction. The road you take can determine the failure or success of your business.
For instance, your BIG goal is set for a two-year mark. In that case, ask yourself what you have planned for the next six months. Break your two-year goal into four smaller goals you want to achieve every six months down the road.
The next step is to prioritize and organize your smaller goals by arranging them realistically on your calendar. Now that you know what you want to achieve in six months to head towards the ultimate two-year goal, how do you plan to manage the next six months? Prioritize your goals into further smaller goals, at least one goal to achieve within a month, and arrange them strategically on your calendar to make your goals a reality.
Once you’ve got your small monthly goals on the calendar, it’s time to create weekly tasks and then add daily actionable steps to achieve those weekly goals. These daily steps can help you easily achieve the two-year BIG goal. All you need is determination, passion, and problem-solving skills to best manage your goal setting.
As a solopreneur, you have complete control of your work, leading to better job satisfaction, a flexible lifestyle, and potentially higher income. You don’t need a lengthy business plan or a business partner. Your existing skill set is a great starting point; with this goal-setting plan, you can become an independent professional with a successful brand identity.
If you’re looking for advice and guidance about creating a unique brand positioning as a solopreneur, get in touch with a brand strategist coach to develop an effective and practical brand development strategy that complements your goals.