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Experts Tell us the Best CRM Software For Marketing

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This article showcases our top picks for the Best CRM Software For Marketing. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below).

We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.


Atlasmic

This product was recommended by Ben Bitvinskas from Atlasmic

This product lets marketers communicate with their visitors, gather valuable information both manually and automatically. Not only it improves the conversion rate, but lets you speak the tongue of the prospects and write better marketing content overall.


Zoho CRM

This product was recommended by Shiv Gupta from Incrementors

Zoho CRM is a very low-cost CRM for Small Businesses that are interested in trying out to see if this can work for them. Zoho CRM itself is easily customizable, very flexible, and easy to use. All data is connected with other business apps, making it convenient and up to date all the time, thusvery powerful. Priceless in all data analysis and marketing automation projects.


Creatio

This product was recommended by Wesley Burger from CloudTask

Creatio does more than selling, as other apps evaluated here, but its core mission is only to procure, plan and qualify leads before sending them on to sales in the marketing process of the consumer experience. Through a basic graphic designer tool, Creatio helps organize and implement communication strategies. You should set up prompts for contacts that take a certain step, such as answering a CTA, on top of these promotions. Real-time evaluation and review of the success of each campaign often takes place. Their email marketing profits from an interactive visual WYSIWYG (that’s what you see is what you get) bulk mail maker, and often comes filled with ready-to-use models, close to marketing strategies. Creatio also uses A/B split checking and click-stat software to calculate the most important communications, and all that knowledge feeds into their broader analytics.


ActiveCampaign

This product was recommended by Cale Loken from 301consulting

ActiveCampaign is a CRM tool that offers solutions for all industries. However, the software is known for its marketing automation tools. ActiveCampaign has a powerful email automation tool that allows you to categorize your customers and make lists accordingly. It assists you with the formulation of personalized emails for your leads based on consumer behavior. Additionally, the software has a tracking tool that tracks your customers for their behavior and assigns them an engagement score to help you know which leads are more interested. ActiveCampaign allows its users to have a 14-day free trial before offering paid plans. The pricing starts with $9 per year for the lite plan, $49 per year for the plus plan, $129 per year for the business plan, and $229 per year for the enterprise plan. ActiveCampaign is one of the few CRM solutions that is precisely designed for marketing purposes.


Hubspot CRM

This product was recommended by James Major from Insurance Panda

As a small business, we were recommended Hubspot’s CRM and couldn’t be happier with it. It’s very affordable and is perfect for smaller-sized businesses like ours (under 10 people). It’s a central system that integrates perfectly with our other existing systems and it does an amazing job recording contacts flowing in and our of our business. It’s also free to try out, so there is really no downsides to giving it a shot.


Iterable

This product was recommended by Jonathan Mangual from MyPerfectResume

Iterable is a cross-channel marketing platform that allows you to synchronize your campaign messaging across email, SMS, in-app, mobile push, social, and direct mail. Undoubtedly what initially drew me to the product was their innovative approach, intuitiveness, and the idea to ”Connect with your customers like you actually know them.” When building customer engagement and retention, simplicity and reliability are a necessity. Working on this software, we have found out many times that our customer-faced communication is in good hands.


Agile CRM

This product was recommended by Julien Raby from Coffee-Works

It is known that CRM software is developed and used to acquire and retain customers with effective communication and good services. Agile CRM also ensures that the marketing team’s productivity is also increasing with its impressive gamification feature. Gamification creates a leaderboard and enlists every employee according to their performance. It encourages team members to put in more effort to be on top. I have found this feature to increase the overall productivity of our marketing team. The software also allows us to make a detailed contact list with all the information about customers, such as their interests, buying behavior, social media profiles, and a complete communication record. The software also offers several automated features, including email template building and sending, call recording, etc. I would suggest all the marketing companies use this CRM as I think it was specifically developed for marketing agencies because of the way it works.


SugarCRM

This product was recommended by Bart Turczynski from ResumeLab

It’s not for newbies to CRM software. If you have a small business, this one may not be right for you. You can tailor it to your own needs, which is a great feature. Whatever data is most critical will be provided in a clear way. If you have a savvy marketing team that can manage a complex system, this is a great option. It does work well with third-party platforms as well. One of the sweetest features of SugarCRM is its Campaign Wizard. Luckily, there is a tutorial and easy training to take advantage of this key feature. A delicious added feature is the customer support they provide 24/7.


Keywee

This product was recommended by Inbar Yagur from Keywee

Keywee has developed an intuitive scoring system that ranks text, predicting results so that marketers can measure performance prior to launching a campaign and avoid costly and time-consuming A/B tests. With predictive performance, marketers know, in advance, how well text will perform with each audience base. Additionally, Keywee has filters that will generate tailored language for a specific audience (ie. gender, age, etc.) maximizing marketing potential for that demographic.


Act

This product was recommended by Muhammad Mateen Khan from PureVPN

Marketing CRM with real-time business metrics designed to turn leads into sales. Act! integrates sales activities and marketing efforts to deliver the right leads to the right sales agent and tracks important KPIs across all business processes. Offers email marketing and a range of high-production-value email templates. Integrates with Outlook, Slack, QuickBooks Online, and a range of other business apps.

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