David FriedlandThe Conversion Code by Chris Smith
This product was recommended by Deasha Waddup from Deasha Waddup – Marketing and Social Media Consultant
This book is brilliant, it has up to date and relevant ideas to help you generate more leads and sales in your business right now, there is no high pressure selling and it covers everything from social media, emails and sales calls. It really is a great al rounder book on marketing strategy. Top tip, don’t read it while trying to relax because some of the things are so easy to implement you will want to do them right away!
The 1-Page Marketing Plan by Allan Dib
This product was recommended by Phil Strazzulla from SelectSoftware
As the name suggests, this book literally gives you a 1-page marketing plan, broken down into 9 squares, that you can implement within your business to get new customers, make profits from existing ones, close sales, and overcome the competition. I recommend this book because it simplifies marketing strategy. It shows you that you don’t need a sophisticated plan with hundreds of digital assets and marketing campaigns to be successful. All you need is a simple, step-by-step, personalized marketing plan that’s only 1 page long.
Blue Ocean Shift by W. Chan Kim
This product was recommended by Jon Torres from Jon Torres
Blue Ocean Strategy still remains a classic for me. As a digital marketer where the industry’s competition is at its highest point yet, this book taught me that I don’t need to sweat blood to reach the leading competitors to be successful. Competition in an ever evolving industry comes at a hefty price that doesn’t guarantee ROI. Rather, focus on creating new uncontested market spaces.
Contagious by Jonah Berger
This product was recommended by Oscar Rodriguez from OssieRodriguez
In his book, Contagious: Why Things Catch On, Jonah Berger draws on extensive research to explore the science of social transmission. He seeks to answer the question of why some ideas and products catch on while others do not. His findings are both fascinating and practical, offering valuable insights for anyone looking to create something that will have a real impact. One of the most impressive aspects of the book is the breadth of topics that Berger covers. He discusses everything from viral videos to urban myths, and he draws on examples from a wide range of industries. Whether you’re looking to launch a new product or simply want to better understand how social influence works, Contagious is essential reading.
Digital Marketing For Dummies by Ryan Deiss
This product was recommended by Oscar Rodriguez from OssieRodriguez
The book Digital Marketing for Dummies by Ryan Deiss is a great book for people who want to learn about digital marketing. The book covers a wide range of topics, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing. It also includes a helpful glossary of terms, making it easy for readers to understand the concepts covered in the book. In addition, the author provides clear and concise explanations of how each method works and how it can be used to achieve success in digital marketing. Overall, this book is an excellent resource for anyone who wants to learn more about this rapidly growing field.
They Ask You Answer by Marcus Sheridan
This product was recommended by Jeff from Critter Depot Critter Depot
This digs into the why a customer is making a purchase, or considering the purchase. And once you find out that why, you can then develop excellent, engaging content ideas that benefit your ecommerce store. Content is king for websites, and knowing what articles to publish to draw in a crowd, and set yourself up as an authority figure on the topic will help lands more sales, and generate more inbound leads.
Tilt by Niraj Dawar
This product was recommended by Tobias Rawcliffe from Number 1 Plates
Building a successful business is more than just having a great product. With so many competitors around you, your marketing tactics must be more than just being product-focused. You must work on becoming more customer-focused and reorient strategies around customer experience. With the help of this book, you can improve your customer-centricity and turn it into a competitive advantage.”
The Icarus Deception by Seth Godin
This product was recommended by Vincent from Notta
Seth Godin’s acclaimed book takes a page from Greek mythology, encouraging readers to think beyond the box and go forward without a guide – essential abilities for any marketer trying to advance. He underlines that following conventional wisdom, conforming to social norms, and fitting in are all surefire ways to mediocrity.
Influence by Robert Cialdini
This product was recommended by Vincent from Notta
People are constantly being asked for their attention and money, and societal constraints add another element to an already intricate and crowded market for consumer attention. Robert Cialdini explains how people may be influenced to say yes more often through careful persuasion in his best-selling book, which is also possibly one of the best marketing books of all time.
Win by Dr. Frank Luntz
This product was recommended by Vincent from Notta
For decades, Frank Luntz has been a message guru in political circles, assisting his clients in shifting their conversations through language. Those who support him adore him, while those who oppose him despise him because of his power. Luntz applies what he’s learned within the Washington, D.C. Beltway to business in a way that marketers who want to interact with their customers more efficiently and succinctly would appreciate.
Building a StoryBrand by Donald Miller
This product was recommended by Alex Alexakis from Pixel Chefs
This book is a complete guide for dummies on curating the right message for their audience. It guides brands on being clear in their communication in a fun and engaging way. The best thing about this book is that it doesn’t tell you abstract theories of what works but the practical ways of going about it. It has the right recipe that brands can simply follow to gain traction in the digital world.
3 Months to No.1 by Will Coombe
This product was recommended by Alex Alexakis from Pixel Chefs
This book is exactly what it claims to be: No nonsense! It gets right to the point from page one and is a completely updated guide for SEO newbies. Ranking up on Google is a sure way of boosting your business so all new brands should look into SEO and this book is all they need to get started!
Social Media For Small Business by Franziska Iseli
This product was recommended by Diana Vicheva from Expo Travel Group
Social media provides business owners with a wealth of marketing opportunities. However, we can miss or misinterpret many of them without the right knowledge, tools and strategies. This book gives a well-structured guide on how to make the most of our presence in the most popular social platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram), including practical techniques, successful tactics and case studies.
They Ask, You Answer by Marcus Sheridan
This product was recommended by Diana Vicheva from Expo Travel Group
Written by a once struggling business owner, this book focuses on content and inbound marketing, with real-life examples and actionable advice. The concept of educating and helping your audience through content is a simple one, and yet frequently overlooked. The message of ‘They Ask, You Answer’ resonates with the reader and gives a whole new perspective on the relationship between small companies and their customers, resulting in meaningful communication and increased loyalty.
The Book on Sales and Marketing by Ashley Wilkes Webber
This product was recommended by Cornelius Fichtner from PM-Exam-Simulator
This is a very universal book for all businesses. It’s got all the basics you need to know in one place! The book teaches you how to attract new leads, convert old leads and speak the same language as your customer. It teaches you to do more business quicker. A great book to start your marketing strategy journey with!
The 22 Immutable Laws of Marketing by Al Ries
This product was recommended by Simonas Steponaitis from DoFasting
One great book on marketing strategy is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This book is a classic in marketing, and it provides timeless advice on how to create and sustain a successful marketing campaign. The book covers positioning, branding, and differentiating your product. I really love this book because it is packed with useful information, and it is written clearly and concisely.
The Lean Startup by Eric Ries
This product was recommended by Paula Glynn from Pixelstorm
The best book I have read on marketing strategy is The Lean Startup by Eric Ries. This book is a must-read for anyone in the tech industry who wants to learn how to create and launch a successful startup company. The book covers customer development, minimum viable products, and pivoting. I would highly recommend this book to anyone interested in learning more about marketing strategy.
Permission Marketing by Seth Godin
This product was recommended by Joe Karasin from CircleIt Inc
Although published in 1999, this is the book that changed everything for me as a digital marketer. Understanding the internet and marketing the way Seth did, he showed the way to disrupt the marketing industry by gaining permission rather than interrupting consumers. Every marketer, no matter where they are in their career, needs to read this book.
Digital Marketing Strategy by Simon Kingsnorth
This product was recommended by Beth Hawkes from Nursecode
This book is an absolutely essential resource for anyone who is involved in marketing. The book is also a great fit for knowledgeable and experienced in the field professionals. It describes in detail the marketing disciplines and how to use them to create a successful strategy. It covers all the necessary topics such as the foundation of digital marketing and understanding of the digital ecosystem and how to integrate digital into wider organization strategy. I would recommend this book to business owners who are looking to get a more comprehensive understanding of online marketing as a whole.
Hooked by Nir Eyal
This product was recommended by Ken Marshall from Best Freelancer Tools
This book was eye opening in terms of how to design products that are sticky and have your users and customers coming back for more. It’s a must read for any companies focused on product, but will also shift the way that a service business thinks about their offer creation as well.
The Tipping Point by Malcom Gladwell
This product was recommended by Ken Marshall from Best Freelancer Tools
To some this is seen as a pop psychology piece but it actually gives great insight into how marketing leaders can establish and position their company’s brand. Utilizing influencers within your target audience and creating a grassroots buzz is an excellent path towards building up word of mouth and a movement around your product.
The Brand Gap by Marty Neumeier
This product was recommended by Melanie Bedwell from OLIPOP
“The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeier is an awesome book if you’re looking to build your brand. It promotes using both a creative and strategic approach to create a “charismatic brand.” I’d suggest it to any marketer that wants to create a brand that customers feel is essential to their day-to-day life.
Friction by Soon Yu
This product was recommended by Madison Scheuer from Smith Publicity
Friction explains the physical, mental and emotional benefits that a little bit of extra work can offer us, and how businesses and brands can add friction in a way that benefits both them, their customers, and even their team members. Friction isn’t something to be avoided. On the contrary, embracing a dose of good friction can lead to a healthy, happy, and fulfilled life.
Drive by Daniel Pink
This product was recommended by Paige Arnof-Fenn from Mavens & Moguls
Drive by Daniel Pink is important because as a B2B marketer, a lot of your work is going to be directed toward motivating people to do certain things. This book breaks down the ideas around what motivates people, and delivers the insights on what actually motivates someone to act. He gives us the contrast between what business believes to work and what science proves works. Pink shows, through research and studies, that adding monetary incentives does not inspire us like many have believed. It only serves as a temporary boost but winds up fading fast.
To Sell Is Human by Daniel H. Pink
This product was recommended by Paige Arnof-Fenn from Mavens & Moguls
Daniel Pink wrote another great book called To Sell Is Human where he shares the science behind selling, and pulls from a number of social science insights to support his arguments. Th truth is we are all in sales so if your goal is to influence people, consider this book is your scientific research-backed selling guide.
