Experts Tell Us the Best Books on Building Brands

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2 years ago
This article showcases our top picks for the Books on Building Brands. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.

Building Strong Brands by David A. Aaker

This product was recommended by Masha Mahdavi from SEM Dynamics

Building Strong Brands is an excellent book on the topic of brand building. Written by David Aaker and published in 2002, this book was one of the first to really focus on how brands are built and how they can be used in commercial marketing campaigns. It’s still a great read today, with its focus on the importance of brands for all types of businesses—both big and small. The book begins with a discussion about why it’s important for brands to be built properly. Aaker then presents three different types of brand building: 1) branding, 2) positioning, and 3) reputation management. Each part builds upon the last, so it’s helpful to read them all back-to-back. After that, he goes into detail about how each type works and what it looks like in practice. I highly recommend this book for anyone who wants to learn more about how brands are created and maintained!

Shoe Dog by Phil Knight

This product was recommended by Sofia Voudouroglou from Teemill

Nike has to be one of the world’s top 10 brands. The marketing is so consistent, clear and high-quality that it’s hard to imagine Nike ever being anything other than a global success. But while the team behind Nike have always had big ambitions, they started small – like every brand. This book follows the journey written by founder Phil Knight himself, from selling trainers by the track out of his car to becoming one of the world’s greatest success stories. Stopping off at tough Financial Times, PR disasters, moulding soles using waffle makers, and international expansion, it’s a story of non-stop perseverance and problem-solving. An excellent roadmap for any aspiring brand.

Building a Story Brand by DONALD MILLER

This product was recommended by Christopher Andrew from 420 Expert Advisers

This book is a New York Times best-selling book by Donald Miller that teaches fundamental principles and captivating stories about brands. The book’s key idea is to say the right words about your brand. This book will change the way you speak about yourself and your brand. It provides your consumer and others with a distinct perspective. It describes the top seven universal story points people respond to when purchasing. It also assists you in developing clear and effective messaging that reflects your business.

Branding by Michael Johnson

This product was recommended by Christopher Andrew from 420 Expert Advisers

Michael Johnson, the author, is a world-renowned graphic designer and brand consultant. This book shares his knowledge on building a successful brand by utilizing current brand identities as prototypes. The author splits brands into fundamental parts to demonstrate why we choose one product or service over another. Many case examples are included in this book to demonstrate how tiny changes may influence people. Furthermore, the book delves into developing simple yet compelling brands.

The Brand Gap by Marty Neumeier

This product was recommended by Chris Seabrook from Asguard Locksmiths

This book is a must-read for anyone serious about building a strong brand. It’s packed with practical advice and real-world examples. Neumeier does an excellent job of explaining the difference between a product and a brand and how to create a brand that resonates with customers.. If you’re looking for a comprehensive guide to branding, The Brand Gap is an excellent place to start.

Identity Designed by David Airey

This product was recommended by David Gu from Inyouths LED Mirrors

Identity Designed, written by acclaimed and best-selling author David Airey, formalizes the method, importance, and rewards of designing brand identity. It also features a vast collection of high-quality work from various brilliant agencies throughout the world. Furthermore, it serves as a definitive visual branding guide for freelance designers, design students, and entrepreneurs who want to learn more about the relevance of good design in business. This book tells readers on how this branding technique can affect the trajectory of corporate growth by providing a brief history of visual branding, its importance, and an analysis of best practices.

Fanocracy by David Meerman Scott

This product was recommended by Paige Arnof-Fenn from Mavens & Moguls

David’s new book is a real world practitioner’s guide from someone who has lived the job from the front line, he has been there and done it so he tells it like it is not theoretically but from the trenches. The name of the game today s how to get your fans engaged online and here is the manual to do it.

Everybody Writes by Ann Handley

This product was recommended by Paige Arnof-Fenn from Mavens & Moguls

Handley argues that in an online world everyone is a writer so you need to learn how to create content that attracts and retains people’s attention. She provides practical tips, easy grammar and usage rules that are valuable whether you are working with a big brand or startup these are best practices that will make your writing better. Great advice we can all benefit from now more than ever.

Brand With Purpose by Ivan Estrada

This product was recommended by Tomek Młodzki from PhotoAiD

Ivan Estrada is the CEO of Ivan Estrada Properties and the creator of the Brand With Ecosystem. In his book, Brand With Purpose, he shares the life lessons he has learned during his journey to success. As a Latinx, queer, and working-class representative, he shows how much diversity matters in brand building. Also, his book includes helpful advice on how to identify your brand message and convey it effectively to build trust among your audience.

Book of Branding by Radim Malinic

This product was recommended by Anna Chiranova from Ucanproduction

Radim Malinic deconstructs the brand identity process with jargon-free language and stellar case studies from Brand Nu, his studio. This beautifully designed and user-friendly resource will inspire designers and their clients to stay on strategy.

Contagious by Jonah Berger

This product was recommended by Jason Cordes from CocoLoan

Ever wonder why some products are more successful than others? Are they simply better, are they priced better, or are they ad-supported more creatively? Jonah Berger spent years working on this question, and his answer is contagious. Berger discovered six elements that are common to things that catch on: social currency, triggers, emotions, public, practical value, and stories (STEPPS). This book teaches you how to apply the STEPPS to make your next product or service contagious.

The Brand Mapping Strategy by Karen Tiber Leland

This product was recommended by Jason Cordes from CocoLoan

Karen Leland, a branding and marketing strategist, shares tips, tricks, and insights from her years of experience working with entrepreneurs at Fortune 1000 companies in 50 countries around the world in this guide which is designed for you to gain control of your professional branding. Leland has developed a branding process with seven key components you need to research before developing your brand strategy while sharing anecdotes and marketing tactics aimed at helping you create a successful and working brand for yourself or your business.

Fizz by Ted Wright

This product was recommended by Jason Cordes from CocoLoan

Ted Wright explores the world of WOMM (word of mouth marketing ) to answer the question, What makes you talkable? and show you how your fans, friends, clients, and consumers can help you sell more products, more often, and for a larger amount of money. Wright shows you how to find influencers, tell your brand’s story, train brand ambassadors, and measure it. Wright also includes a chapter on using big data and another on how to incorporate WOMM in your small business strategy.

Obsessed by Emily Heyward

This product was recommended by Lyle Florez from EasyPeopleSearch

One of the best and most suggested books on building the brand is Obsessed by the co-founder and chief branding officer of Red Antler. It is a great edition of how the recent brands, including Casper, Allbirds, Sweetgreen, and Everlane b,uild loyal buffs in no time. It’s a nual on the view of marketing in the modern world.

The Power of Discipline by Daniel Walter

This product was recommended by Lyle Florez from EasyPeopleSearch

All you need to build a sturdy brand is to keep on going, have consistency, and have the hope and discipline that you will build a brand that iswille the fortunate one. This is a manual that will assist you in not failing to try. It helps in building a solid foundation. It is eaeasy to read with scientific explanations about self-discipline.

David Friedland

Bit of a gear addict.

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