As a construction business, you may assume that you do not need to go through the different marketing strategies at all. Why would someone who needs to work out in the real world need to work online and do digital and traditional marketing? If you want to work to beat out the competition, you will need to make sure your marketing plan is strong.
Construction marketing is important, but there are a few different factors that you have to consider to ensure that any marketing campaign that you choose is as successful as possible. Some of the best marketing tips that you can use to help your construction business grow quickly includes:
Why is Your Business Better Than Others?
The first thing that you need to consider is the ways that your business is better than the competition. Do you make it easy for them to get a hold of you? Do you provide unique tools or do different projects that other construction companies won’t do in the area? What is the advantage for the customer to choose you over someone else?
The best way to figure out what makes you better than the competition is to know what the wants and needs are of your customers. And this is something that you are only able to find through extensive research. Talk to your customers and find out why they chose you or what makes them frustrated with the competition.
This can take a bit of time to get done, but it can pay dividends overall. You will find that when you are able to meet the needs of your customers, you are more effective at helping them see why you are the best choice for all of their projects.
Nail the Construction Persona
It is easy to assume that you are writing compelling content, but no matter the quality of the content, if it is not addressing the right problems or reaching the customer, then it is not going to be effective. This is why you should take some time to create a detailed, concise, and clear construction persona to help make sure that your marketing efforts are successful.
If you already have a good customer profile outlined, then it is time for you to do a quick review and update of them. You can also look at online customer behavior and product requirements. Keep in mind that these are going to shift all the time, so you will want to keep the personal profiles as up to date as possible to help you reach your goals.
Document the Customer Journey
Now it is time to pay attention to the journey the customer takes to get from thinking about hiring a contractor all the way to hiring you. There are a ton of tiny steps that are going to happen as they try to make that decision. Think about what type of content you can create that would persuade the average person to find out more about your company?
Once they learn about your company, what could you do or say that would help them to make that final decision and decide to work with you instead of someone else? Identify the main queries of the persona, their motivations, and any objections at each stage of the process. This can help you to figure out the pain points and how you can make them better.
Write Engaging Content
At this point, it is time for you to work on the content that you are providing to the customer. Content creators are working hard, no matter what industry they are in, to find the attention of the customer. However, when people hear the information, they are likely to only hear 10% of that information three days’ later.
This means that you need to speak out loud and clear to ensure that they choose you. There is so much noise online and so many distractions that it can be hard to compete. And you need to be careful about this as well. Rather than dishing out as much content as you can, think about the type of content that you are writing instead.
You need to create content that is engaging and will work well with your target audience. You need to narrow down the people you plan to work with and then write content that will bring them in. The content itself needs to be engaging, but you should also consider things like SEO, keywords, and other components that will put you right in front of the right customers.
Consider Email Marketing
Another thing that your construction company can consider is email marketing. If you implement this the right way, it can be targeted, personalized, and will help you expand your overall reach. This can make it one of the most effective content distribution channels. But you do need to write emails that will not be seen as span and won’t drive away some of your customers.
Get in the habit of retesting and optimizing your email campaigns to figure out what is going to work the best for your needs. A/B testing campaigns will allow you to collate detailed stats so that you can make changes and improvements on what you do in the future.
When you create a good email campaign, you can get your customers to come and check you out and even forward to others, helping your business to grow faster than before. But it has to be good or it will get lost in the shuffle of all the other emails.
Setting Up Your Construction Marketing Plan
As a construction company, you have a unique persona that you are able to show off to the world. And your marketing campaign is going to help you get this done. But you need to have the right tips and the right strategy to make sure that this happens. Take a look at some of the construction marketing tips for rapid business growth above to help you get started.