You want your company’s marketing campaign to be the best—the most amazing, memorable, compelling, and incentivizing thing that your customers have ever seen. But developing a flawless marketing campaign isn’t always easy. It takes a lot of creativity, dedication, and trial and error. You’re bound to make some mistakes on your quest for the perfect campaign, but you can do your best to avoid this. Here are some common marketing errors to avoid and how to steer clear of them.
Not Exciting Enough
For the most part, you can assume that your customers have a thin attention span and a need for instant gratification. This might seem rude and infantilizing, but truthfully, most humans are “lazy”— we don’t want to expend our energy on things that don’t interest us.
Customers see advertisements day in and day out. They only give their time to the ones that interest them immediately. To retain their attention, your content needs to grab it right away. The best way to do that is to create a marketing visual. Incorporating interesting, eye-catching visuals is an effective way to make your content more appealing to your audience.
Forgetting Your Audience
It’s easy to forget that you’re supposed to cater to the wants and needs of your customers, not those of your marketing team. Your marketing team might want to try something new and bold, but if your customers are conservative and prefer to stick to the same thing, they might find such a sudden and drastic change egregious. The customer always comes first, so take care to make choices that appeal to your customer base.
One of the most common marketing errors to avoid is a lack of research and testing. Investing in market research before you develop and launch a campaign can save you time and money.
This allows you to gauge the kind of content your customers are interested in and how they might react to certain products and promotions. If a certain product or promotion doesn’t fare well during the testing stage, rework it. If signs point to it being a roaring success, you can launch it without fear of failure.