Richard AgamaThere are many costs associated with running a small business, and business owners must wisely choose what they spend money on and what not to. One thing that many business owners don’t want to spend money on is gift cards, so they choose cheaper paper gift certificates instead. However, gift certificates can be easy to steal or copy, and they don’t last long in a wallet or purse. Plastic cards are more durable, but can gift cards help grow your small business that much? Keep reading to learn how gift cards can help your small business.
Get More Customers
Gift cards can increase your business traffic in many ways, including getting more customers through your door. They do this by organically growing your fanbase.
Your organic growth can come in two different ways. The first one is through a loyal customer wanting to share your products with their loved ones while giving them the flexibility to choose what they want. They won’t have to just hand them cash and tell them to go to your store or offer a paper gift certificate that can get lost or torn easily. Instead, they can give them a plastic gift card that fits easily into their wallet or purse. Alternatively, a loyal customer may request a gift card from loved ones for their next celebration or holiday, leading loved ones unfamiliar with your business into your store. They’ll leave with a gift card and potentially something for themselves too.
Compete With Larger Stores
Big-box stores are known for having loads of gift cards for sale, some of which aren’t even their own. You can compete with these larger stores by offering your own gift cards.
This will be especially helpful during the holidays. While some shoppers will take the time to comb through your selection and choose the perfect gift for their loved one, many will prefer to simply purchase a gift card instead. That way, their loved one can come to pick out what they want themselves. Providing this level of convenience will help you compete with bigger chain stores. It may even result in people spending more money since many people are willing to pay full price for items when they aren’t spending their own money.
Share Your Brand
If you design your gift cards right, they can act as another form of business cards and share your brand. A gift card with a fun design, cute logo, or funny catchphrase is destined to be shared with others, not just returned to your store in exchange for a purchase. You can also put gift cards inside small bags with your business logo. When a customer leaves your store with the card and bag, other people will learn about your business as they walk up the street. Customers who save and reuse bags will also end up sharing your business if they give a gift in your bag to someone.
So can gift cards help grow your small business? The answer is yes! Gift cards get more customers into your store, help you compete with bigger companies, and offer free branding. Investing in plastic gift cards is a great idea to help your small business grow and succeed.
There are many costs associated with running a small business, and business owners must wisely choose what they spend money on and what not to. One thing that many business owners don’t want to spend money on is gift cards, so they choose cheaper paper gift certificates instead. However, gift certificates can be easy to steal or copy, and they don’t last long in a wallet or purse. Plastic cards are more durable, but can gift cards help grow your small business that much? Keep reading to learn how gift cards can help your small business.
Get More Customers
Gift cards can increase your business traffic in many ways, including getting more customers through your door. They do this by organically growing your fanbase.
Your organic growth can come in two different ways. The first one is through a loyal customer wanting to share your products with their loved ones while giving them the flexibility to choose what they want. They won’t have to just hand them cash and tell them to go to your store or offer a paper gift certificate that can get lost or torn easily. Instead, they can give them a plastic gift card that fits easily into their wallet or purse. Alternatively, a loyal customer may request a gift card from loved ones for their next celebration or holiday, leading loved ones unfamiliar with your business into your store. They’ll leave with a gift card and potentially something for themselves too.
Compete With Larger Stores
Big-box stores are known for having loads of gift cards for sale, some of which aren’t even their own. You can compete with these larger stores by offering your own gift cards.
This will be especially helpful during the holidays. While some shoppers will take the time to comb through your selection and choose the perfect gift for their loved one, many will prefer to simply purchase a gift card instead. That way, their loved one can come to pick out what they want themselves. Providing this level of convenience will help you compete with bigger chain stores. It may even result in people spending more money since many people are willing to pay full price for items when they aren’t spending their own money.
Share Your Brand
If you design your gift cards right, they can act as another form of business cards and share your brand. A gift card with a fun design, cute logo, or funny catchphrase is destined to be shared with others, not just returned to your store in exchange for a purchase. You can also put gift cards inside small bags with your business logo. When a customer leaves your store with the card and bag, other people will learn about your business as they walk up the street. Customers who save and reuse bags will also end up sharing your business if they give a gift in your bag to someone.
So can gift cards help grow your small business? The answer is yes! Gift cards get more customers into your store, help you compete with bigger companies, and offer free branding. Investing in plastic gift cards is a great idea to help your small business grow and succeed.
