Best Project Management Software For Marketing Teams | Expert Recommendations

Photo by Kindel Media
2 years ago
This article showcases our top picks for the Best Project Management Software For Marketing Teams. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.


This product was recommended by Andreyana Kulina from Brosix

My team has found Teamwork to be an amazing tool. Overall, it helps us to streamline and organize the numerous work processes that we have, and keeps everyone accountable for their individual tasks. This makes our overall collaboration more efficient, as we’re not left waiting for specific team members to fulfill their assignments. We use Teamwork mainly for the ‘projects’ product. Within that, the dashboard visualization features are particularly useful for my team. They help us to see the big picture of a project. There are also features that help keep us on track like status updates, time tracking and milestone setting.


This product was recommended by Lyle Florez from EasyPeopleSearch

ClickUp is marketing project management software that allows you to manage marketing tasks, campaigns, documents, and clients all in one place. ClickUp makes it simple to collaborate with your team, collaborate with clients and contractors, connect your data, and build dashboards to gain data-driven insights from any workflow. Users can visualize marketing campaigns and accounts on lists, Kanban boards, Gantt charts, calendars, and other views in ClickUp. Task checklists, subtasks, and task templates are among the task management features available, as is the ability to filter, sort, search for, easily reorder, and view tasks in the manner most convenient for the team.


This product was recommended by Aaron Traub from HVAC Marketing Engine

Our digital marketing agency uses every day for client fulfillment and hasn’t looked back. There are many options out there, but what’s most important is you choose a platform that is easily understood with the capability of scaling as your business grows.


This product was recommended by Steven Walker from Spylix

Screendragon is the best robust, customizable project marketing software that enterprises can use. It is a highly configurable and easy-to-use software with outstanding features like the best visual UI with robust functionality, visual proofing, and an advanced reviewing system. The pricing starts from $20 per user monthly, and the companies can also avail a demo version firsthand.


This product was recommended by Vartika Kashyap from ProofHub

ProofHub is a project management software that empowers marketing teams to rethink their workflows and optimize team performance. It comes loaded with internal and client communication features that boost operational efficiency. No more campaign mistakes, no more back-and-forth edits, and no more overdue deadlines. Organize all your work in a central suite and have all your tasks, files, teammates, project reports, etc, at one glance. Some interesting marketing features available in ProofHub: Client Communication – Skip confusing emails and directly chat, comment, or share files with your clients. Visual Proofing – get context-rich feedback on marketing collateral and ad creatives. Timesheets – record time spent on task for accurate billing and efficient timekeeping. Collaborative Task Boards – use Kanban Boards to sync up your team remotely or in-house


This product was recommended by Shiv Gupta from Incrementors

The goal of Smartsheet is to provide users with a platform where they can save all project information. Because it concentrates on offering online spreadsheets, don’t expect a gorgeous or technological design. Smartsheet, on the other hand, provides terrific, helpful templates, making it extremely simple to insert your information into a pre-built project management template that meets your demands. It allows you to examine your project tasks and then link your tasks, costs, dependencies, and general project-related information by clicking on the different elements. You won’t have autosave choices, which might be a disadvantage when working with big groups. It also does not update in real-time, so if many people are working on something at the same time, you will be unaware.

Silk Project

This product was recommended by Maria A. McDowell from EasySearchPeople

This application is user-friendly and easy to set up, making it an excellent choice for anyone who is a novice when it comes to setting up a project management application. Not only is it one of the best choices for these users, but it also has some features that even more experienced project managers will enjoy. This web-based software is compatible with any device that has an Internet connection and comes with a complete help guide for any questions you might have.


This product was recommended by Heather Welch from Ukulele Tabs

We’ve spent a long time on HubSpot and continue to use this particular system for the management of various internal operations, but I recently discovered a collaborative platform that completely changed how we work as a team. The app is called “Nuclino” and at the time of discovery, I hadn’t heard about the software before. I’m glad I did, however, as we now actively use the software to collaborate and work together as a team. This software is super easy to use and comes with a wide variety of pre-built “templates” that you can use to get a kickstart for your project management. The system is also really affordable compared to some of the other project management solutions that are available and uses cloud technology, which means we don’t have to be in the same office to work together.


This product was recommended by Jennifer Denehy from PeopleSearchFaster

This software helps your team to move faster. You can find in-built timesheets and time tracking tools to monitor the project’s progress. View the status of the projects from different patterns like a table view, Gantt view, and kanban view. This software makes the approval process easy, and you can design the workflow precisely.


This product was recommended by Shariq Kazmi from Cloudways

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This product was recommended by Shariq Kazmi from Cloudways

Adding the Grammarly Keyboard to your iPhone or Android gadget assists you with composing obviously and really in any application, on any site. So you can bid farewell to text fails, and you can loosen up when you want to answer a pressing email in a hurry.


This product was recommended by Shariq Kazmi from Cloudways

Mixpanel is an apparatus that permits you to dissect how clients interface with your Internet-associated item. It’s intended to make groups more effective by permitting everybody to dissect client information continuously to distinguish patterns, get client conduct, and settle on choices about your item.


This product was recommended by Natalia Brzezinska from PhotoAiD

The Notion is more than just project management software; it’s a solid communication and collaboration tool. All marketing teams leaders appreciate its real-time collaboration options, chats, and comments. Also, Notion’s features such as Kanban tables and To-do lists make it easier to assign tasks and track project progress. It is a very intuitive system so that all team members will pick it up in no time.

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Agile development stands at the forefront of the software industry, championing an iterative, high-speed approach reliant on effective team communication and collaboration for success. This piece underscores the indispensable role played by dedicated development teams in agile projects, shedding light on their significance, advantages, challenges, and vital management techniques. Engagement Models in Software Development As businesses embark on software development endeavors, they confront a pivotal decision in choosing the most suitable engagement model for collaborating with skilled teams. Fixed-Price Model Ensures project completion within set timelines and budgets, but may lead to increased costs for desired changes, limiting customization options. Time and Material Approach Offers flexibility by compensating teams based on hours dedicated to the project, allowing for easy adjustments and ideal for projects needing intermittent attention. Dedicated Team Model Balances fixed-price and time & material models, employing specialized teams for adaptable project scopes, ensuring reliability and flexibility in long-term delivery. The Importance of Dedicated Teams in Agile Development Agile development relies on dedicated teams, diverging from traditional project management methods. These teams prioritize frequent collaboration and communication to swiftly adjust requirements and task priorities. Comprised of professionals fully committed to the project, dedicated development teams collaborate to deliver innovative solutions and top-tier results. This section explores their crucial role in agile development and essential strategies for effective team management. Success in agile development depends on the expertise and cooperation of dedicated teams. Efficient communication, coordination, and excellence from every member are crucial for timely results, highlighting the necessity of dedicated software developers. Clear alignment with core business goals and expectations is essential for project success. The Advantages of Employing a Dedicated Team in Agile Development Using a dedicated development team in agile projects has many benefits. Firstly, their commitment ensures excellent results, boosting project success. Secondly, their teamwork increases productivity. Lastly, having a dedicated team improves oversight and control over the project's progress, aiding in accurate outcome estimation. Improved Collaboration and Communication Engaging a dedicated development team in agile projects also yields enhanced collaboration and communication advantages. This dedicated group fosters close cooperation among remote team members, bolstering comprehension of roles and responsibilities and accelerating progress towards business objectives. Establishing dedicated software development teams helps alleviate miscommunication and ensures alignment towards shared goals. Employing a dedicated team also fosters transparency, encouraging open expression of thoughts, seeking advice, and addressing concerns. Quality Assurance and Timely Delivery A dedicated development team in agile development leads to enhanced quality assurance, expedited delivery times, and early issue detection. Collaborative efforts enable swift and effective resolution of such matters, facilitating prompt progress to subsequent tasks. Implementing a dedicated software development team helps minimize delays and ensures alignment with quality expectations. Furthermore, dedicated teams operate with heightened productivity, enabling swift completion of development tasks and adherence to project deadlines. Flexibility and Scalability By enlisting a dedicated development team, projects become more adaptable and scalable. This enables easy adjustment to changes in market conditions or requirements. Businesses can readily modify the team size to match project needs without interrupting ongoing work, ensuring projects remain on schedule and are delivered punctually. Comparing In-House and Outsourced Development Teams In-House Development Team: An in-house dedicated team comprises full-time employees working solely for one company. They have deep knowledge of the company's culture, practices, and technology, smoothly handling projects from start to finish. However, there are challenges with in-house teams: Cost Concerns: Maintaining an in-house team can be expensive, including expenses like recruitment, training, salaries, and benefits, which may strain smaller companies or startups with limited budgets. Expertise Limitations: Internal teams may lack specialized knowledge, technical skills, or industry-specific expertise compared to external teams, particularly in niche industries or specific skill sets. Scalability Issues: In-house teams may struggle to adjust their capacity swiftly to meet changing project demands or priorities. Flexibility Constraints: Internally-based teams may find it challenging to accommodate varying working hours, meet project deadlines, or adapt to different methodologies compared to outsourced teams. Outsourced Development Team: External dedicated development teams, sourced from third-party providers, focus solely on the organization's projects. These professionals offer numerous advantages: Cost Savings: Outsourced teams often provide competitive pricing, reducing expenses on infrastructure, technology, and overhead costs. Access to Expertise: Engaging with a software outsourcing company grants access to specialists from a global talent pool with the required skills and experience. Scalability: Outsourced teams can adjust their workforce to match fluctuations in project scope and priorities, making them valuable for businesses. Flexibility: Remote outsourcing allows for greater flexibility in working hours, project deadlines, and delivery processes. Outsourced development team offers benefits despite challenges like language barriers and time zones. Good communication and teamwork can help overcome these issues. Leaders should consider these advantages when deciding on the best approach for their company's goals. Wrapping Up Having a dedicated team is crucial for success in agile development. Consider the pros and cons of internal versus outsourced teams. While internal teams offer control, they can be more expensive, whereas outsourcing provides expertise at lower costs. If you decide to go with an outsourced dedicated team, VT Labs can provide skilled engineers to meet your agile development requirements.

Dedicated Teams: The Backbone of Agile Development

Agile development stands at the forefront of the software industry, championing an