Beginners Guide To ‘Pay Per Click’ For Businesses

Photo by Soumil Kumar from Pexels
2 years ago

Pay Per Click (PPC) is a form of paid digital marketing, where advertisers get paid a fee every time their ad is clicked on. If you have the budget for PPC, the ads can reach people who are actively searching for terms related to your business.

How does PPC work?

PPC advertising can vary between platforms, but to start with, you should choose your campaign type based on your objective and what you’d like to achieve from this form of marketing.

Refine your settings to target your specific audience and customer base, as well as the location, which depends on whether you’d like to target your local area or go nationwide. You can also target specific devices and time schedules.

Provide your average daily budget – some days you might want to spend less than others, or you could want to spend twice as much on a certain day. Finally, input which page you’d like your potential customers to visit.

Benefits of using PPC

There are many advantages of using PPC that will help to benefit your business.

Firstly, optimised PPC is cost-effective. This is because you can run multiple campaigns per keyword, resulting in a higher click-through rate. Your ad will also be displayed on the first results page when someone searches for a term relating to your business, which will increase exposure and brand visibility.

Your targeted audience and traffic will be directed instantly to your site, potentially resulting in higher click-through rates, more conversions and increased sales revenue.

Who should use PPC?

PPC advertising is great for small businesses. You can decide exactly how much you’re willing to spend on each keyword and how much you’ll be spending on your displayed ads.

As you’ll be targeting people who are interested in your product or business, this means that no money you spend on your ads will go to waste.

It may be worth considering to hire an agency to help with setting up PPC for your business, ensuring you can maximise sales going forward.

Google Ads

As the most commonly used PPC advertising platform, Google Ads enables you to create campaigns that will appear on Google. The platform ranks your ads based on their quality and relevance, as well as the price of how much has been bid.

With Google being the most used search engine, it’s important to use Google Ads to help maximise your brand’s visibility. As you’ll be receiving more impressions, ensure the keywords you’ve used are popular and relevant.

Plus, direct the audience to a high-quality landing page on your website which looks appealing and has a clear call to action (CTA) to increase the likelihood of conversion.

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