The business landscape is rife with competition, and companies struggle to find clients. They also have to compete to secure the best employees because talent is scarce. High compensation and exceptional benefits are not the only factors that attract top candidates. You also need to build a strong employer brand to manage and maintain your reputation as an employer. Going the extra mile with reputation building takes some effort, but it is worthwhile as you get a hold of employees, job seekers, and key stakeholders. Here are some actionable ways to take your employer branding to the next level.
Highlight your mission, vision, and values
Candidates look beyond salaries and benefits while assessing job opportunities in current times. They prefer organizations with a positive culture and work environment, and these reflect in your mission, vision, and values. Highlight them on your websites, social profiles, and job ads. Live up to the reputation you showcase so that the present employees have reasons to spread the word about the benefits of working with your company.
Establish responsibility for employer branding
Consider employer branding as a marketing strategy, and establish responsibility for handling it. HR professionals are responsible to ensure that current employees feel good being a part of your organization and that new hires get a positive impression of your work culture. Since the HR department interacts directly with employees and candidates, they are in a better place to understand expectations and mold the branding plan accordingly.
Be authentic and honest
Authenticity and honesty go a long way in empowering your employer’s brand. Everything boils down to winning the trust of your employees as it enables them to bring up concerns and problems without apprehension. Likewise, be honest with candidates at every stage, from sharing a job description to writing an applicant rejection email and addressing their queries during negotiations. An authentic approach fosters a strong connection that translates into engagement and long-term retention.
Invest in employee development
Investing in your employees’ development is another practical step to growing your employer’s brand. Although training and development costs may pinch your wallet, they make the employees feel valued. People feel more confident and deliver better performance at work, so you get more than the advantage of loyal employees and a strong employer brand. You can provide on-the-job training, run workshops, and incentivize them for enrolling in online courses.
Prioritize workplace diversity
A diverse workforce is a cornerstone of a strong employer brand. Your company must do its bit by encouraging diversity during hiring recruits. Also, create an inclusive workplace where employees from different backgrounds, genders, and ethnicities are treated as equals. Beyond strengthening your brand, workplace diversity empowers your company with valuable perspectives, mindsets, and experiences. Moreover, people feel comfortable and confident in a shared space.
A strong employer’s brand is an asset for an organization as it works like a magnet to attract top talent in the industry. Luckily, building it is not as tough as you imagine. Follow these actionable steps to elevate your reputation.
Emma Baker has experience writing for business. She has been working with Outreach Monks as the content head for two years. Her goal is to help the commoner with business information in an easy-to-understand manner.