Mark AdamsIf you’re here, it’s because you know the importance of video production company such as Film and Video Production Manchester. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more.
So, you’re going to be producing a video. Great. It’s time to learn how to market it.
We’ll cover everything from setting your price and expectations to distributing your sales video online.
While you’re working on your project, don’t forget to ask yourself these questions…
- Why are you producing a video?
- Who do you’re wanting to reach?
- How will you target your audience?
- How much can you charge for your campaign?
- What are you willing to do for the business?
- How often are you going to deliver?
- How do you get views?
- What tactics are you willing to avoid?
When you have answers to all of these questions, you’ll know what you’re going to do for your video production company project. And what types of videos you would make. For example, you may want to focus on explainer video or testimonials.
First, It’s Time to Learn What We’re Going to Do
To start, first think about what you want in this project.
If your goal is to grow your brand and make money, then you need to build a video that generates interest from and attracts customers.
A video that people want to watch.
That means your video production company needs to be able to hit your goals.
If you want customers to love you, you have to make sure that you’re building a video that’s impressive and compelling to them. Otherwise, your video won’t lead to success.
You can make people love your brand or sell your product, but you can’t do both at once. You have to pick one.
What type of video do you want?
Video creation is easy with platforms like Adobe Story. The ability to create and manage videos and share them with your customers is a huge plus. This means you will need to have a ton of videos from different ideas.
You’re going to need a lot of videos to make up your one unique video production company. You need quality over quantity. If you create a bunch of videos, the average quality of your videos will stay the same.
Some brands design and produce videos on their own. However, video production company isn’t really recommend if you’re going to design your own videos.
There’s a lot of competition out there so you have to be creative and original when selling your brand.
Once you’ve decided how you’re going to sell your product, you need to decide how you’re going to target your audience.
Many videos will be guest on various platforms like Facebook, YouTube, or Instagram. You need to determine how you’re going to use them.
What type of content will you use? Text, audio, or video?
You need to test your video construction on these platforms so that you can see what’s working or not.
What is working and what is not with your video production company should be obvious after testing it out on different platforms.
You have to know what video marketing platform will work for you.
However, don’t forget, you’ll need to make sure your campaign puts your brand ahead of the competition.
When it comes to distribution, you need to think about how you’re going to distribute your video production company project.
You might want to offer your video production company through websites, platforms, or other stores. The amount of territory you can cover depends on the quality of your video.
You should do what makes sense for your brand. Think about what your customers want.
What I advise you to do is ask which platforms your target market is using. Instead of spending money on the most expensive platforms for your video marketing company, just ask them which platform to you think is best. You can spend less by doing them in a way that your customers would probably be more willing to use.
If you have a big budget, I suggest coming up with a big format video for your launch. This is going to serve as your billboard. Put a budget behind this video. Stop re-inventing the wheel and just make one.
Using this approach guarantees that you have the experience, skill, prowess, or tactics that make your video production company bad-ass.
You have to know what marketing tactics work best so that you can gain the advantages of your competitors.
The most important thing you need to do is understand what you’re willing to do for your video production company.
Given that you want to sell your product, at some point, you’re going to have to meet people in person.
The right answer to how much you’re willing to do for your video marketing company depends on your goals and the quality of your video production company.
I suggest that you work something out that makes sense for you
If you’re a business, at the minimum, you should be willing to share your content directly with your target audience or your customers. Obviously, your video marketing company can be shared on other platforms, but building a new platform from scratch is time consuming, complex, and expensive. Many businesses don’t have the time or personnel to do that.
You may think that you don’t need to share your video production company because you have your own platform — don’t do that. No, you need to put the effort into marketing that product.
If you haven’t yet decided how much you’re going to spend on your video production company, you’ll need to answer all of these questions so that you can decide what you’re going to charge your prospects.
All businesses should be able to charge more than $100 for their plans.
Obviously, you can charge more depending on your strategy or if you want to have other things beside the video production with your customers.
The biggest problem with this is you start to feel that you can’t charge more than $100. You feel like that’s what you’re going to charge your customers. But you’re not. Your video production company is going to be much more expensive than $99.
You’re going to know what to do with your video production company after you’ve done this.
You’ll know what kind of content you need to create, how many videos you need, and how you’re going to make your videos easily shareable on the most common video platforms.
After you get this knowledge, you need to think about how often are you going to deliver. You have to watch the analytics and update your schedule as needed so that you don’t lose business. You put in the time and effort to create a video production company yourself, so you want to make sure are willing to put in the time to deliver a quality video production company at the same time.
And you want to make sure they do it on a schedule without fail.
That’s really about it, but there’s a few more important details about this important business decision.
Once you have a way to reach your target audience on a recurring basis, what’s the next step?
You can’t just stop selling. You have to get your customers to continue buying your products. That requires that you want to communicate with your customers. You want to ask them. You want to learn from them. You want to understand what they think of your product.
It’s a lot of work, so you have to make sure you have the time to do this. It takes a lot of time. But it only takes a couple of minutes to become a better marketer and build up your business.
One thing you can do is ask your customers if they would send you information about their life in exchange for something.
They might be happy to send you the money they make. In exchange, they would want to share a bit of their life with you to gain something of value.
You can interview them. You can ask them about their life, what’s important to them, what’s their favorite hobbies, or what causes or issues are near and dear to their heart.
Then, you can post these insights to your website and use it to create videos.
You can also include this information in your video productions. You can use it to create more ideas for your product.
There’s one more thing you have to do so that you can sell your product without losing money in the process. You have to choose the right price.
If someone asks you to build a video production company for $99, how are you going to spend that money?
You have to know what your product is worth. Consider all of the costs involved.
You need to include all of your costs, such as:
- What the service or product is worth in money
- How much it costs (the cost of the video)
- Where you buy the video
- What you have to include
- What you have to leave out
- What platforms Video production
The more you know about your services, the more you can teach your customers.
How much time you spend on this topic could save you a ton of money.
If you’re a freelancer — you should be able to charge $100 per video without any hassle. However, most businesses are not going to be in the position to do that.
Some businesses (small businesses) don’t have the staff to spend their time and energy creating video content. They’d rather just sell the product. But you can hardly sell products without having some sort of video.
Most businesses set the prices by a “rule of thumb” that works for their industry. So this is going to be a problem.
If you’re in a recession — it’s a matter of life or death for your business whether you’re able to produce a video. If you’re in a recession, you can’t make the marketing efforts that you need. If you don’t do those things, you’re going to lose money.
If you’re in a recession — you might want to charge less and create videos that show that you’re a smart guy on your field. This might help you in the long term. So that’s something that you have to think about.
If you’re in a recession, a great idea would be to go to a big company and offer them your services.
You can say, “Hey, you’re very successful and I think that’s probably a few obstacles that you won’t have. I want to help you out. I can help you out. And I have experience doing this for you. I can help you with your video production.
“I can do a nice video for you of the president of that company, and we’ll post it on our website for people to see. And we’ll say that you helped us do that.
“And your customers will see that your company is a little bit less successful than other companies and that you might be a little bit less word-of-mouth and stuff, too, but you’ll be OK.”
You know, if you’re in a strong economy, you’d probably want to charge a little more for your video production.
So your video production can pay its own way.
If you’re in a strong economy, you want to be as creative as possible in creating videos that work for your prospects — so that they want to take action.
However, there’s still that thought, “How much do you charge?” In fact, this may be the most important question you’ll have to answer.
A good rule of thumb is to charge what your service or product is worth to your customers.
For example:
You sell an eBook about creating a sales page on Amazon. It tells you how to do this to sale on Amazon and all of your business processes.
Your service is worth $100 to someone. Well, it is if they’re selling on Amazon. It’s worth nothing if they’re not using Amazon.
If you want to sell your products and services in the $100 to $200 range, you need to include selling on Amazon in your plans.
If you want to sell your products and services in the $1,000 and $4,000 range, you might want to emphasize other professional services you offer. You can create a video for those services as well.
And if you want to sell your products and services in the $10,000 range and above, you can include video production in your plans.
