Video content tends to capture most social media audiences’ attention compared to other kinds of content. Therefore, social media algorithm favors video content, leading to a better investment return. This is one of the reasons why TikTok is such a popular social media app nowadays, and you can find a plethora of TikTok followers free trial services to grow your account instantly.
Nevertheless, there’s no doubt product marketing videos can facilitate you in expanding brand awareness, attracting more traffic to your accounts/site, and boosting conversion rate. To ensure you leverage these benefits, we’ll discuss 5 types of product marketing videos in this article that you should start creating. Let’s dive into it!
1. Product Introductions
A product introduction video will allow you to develop and capture the interest of your potential customers immediately. This kind of product marketing video generally starts with highlighting the main points and presenting the product as a solution while highlighting the features.
This is ideal for boosting brand recognition and customer base. However, you must keep in mind that the video should be short (under 2 minutes) and end with a strong CTA to increase the conversion rate.
2. New Feature Announcements
Although you may assume that product marketing video ideas are limited, you can still create converting and revenue-generating new feature announcement videos. If you introduce an innovative, new feature in one of your current products, you should make sure that you sell that feature in the market and get the attention of your relevant audience. Therefore, a short new feature announcement video will highlight the new feature and offer value to customers. For this, you can keep a template you can use every time a new feature is released to cut out the guesswork and maintain high quality.
3. How-To Videos
How-to videos are a great way to make your products seem how efficient they are to use. They can also make the buying decision process easier for potential customers, as they won’t be afraid that they don’t know how to use a particular product. All this will not only build trust but also add value and reduce friction for prospective buyers to boost your overall sales.
4. Company Culture
While this kind of marketing video may not be directly related to your brand product, it will ultimately help you skyrocket your sales revenue and profit margin. By showcasing your company’s values, work ethic, and mission, and even behind the scenes, along with the product development journey, you will bring potential buyers closer to your brand. As they get to know better about your brand, they will take an interest in your products as well, which will drastically help you secure more sales and build loyal customers.
5. Product Testimonials
Product testimonials will serve as social proof for your brand. They will present your brand as more authentic since there are plenty of fake positive reviews on the internet, which can make potential customers more sceptical.
However, with product testimonials, you present the real face of your customers who share their experience with your potential customers. This will lead to you boosting brand credibility and earning more customers.