Companies need to be a shining star in a constellation full of them in today’s business environment. One way to stand out is to establish your carbon footprint as a company that cares about the environment. These are the five benefits of making your workplace go green.
Positive Brand Image
It helps a business greatly when they build trustworthy relationships with their customers. Several surveys all come back with the same data: customers are willing to spend more money from a business that practices what they preach regarding sustainability. Positive word-of-mouth provides more value than any advertising campaign, targeting the right customers that will keep coming back.
Going to work in a dull, lifeless, and unnaturally lit office is certainly a drag. Natural lighting, plants, and eco-friendly cleaning products better the health of everyone, so spruce up that cubicle or desk when you can. Usually, people come to work and perform better when they are in a positive atmosphere.
Gets More Recruits
When you read a job opening, you’ll find that most companies say the same things. Competitive wages, 401K, health insurance, and being a part of a winning team are common selling points, but some potential recruits want to invest their time in a company that stands for something. Businesses that show they care about their community with corporate social responsibility tactics may be the difference when finding a perfect employee that aligns with your one true vision.
There are many laws and regulations a company needs to follow to satisfy governmental regulations. Every local and state government has different rules, so it helps to stay proactive when implementing environmentally friendly practices. Sooner rather than later, all companies will comply with some green ideas, figuring that the goal of reducing carbon emissions plans to double over the next 30 years.
Saving on Energy Costs
Business operations add up rather quickly from day to day. Since you’re not necessarily the one footing the bill, it’s easy to overuse some energy-draining resources like air conditioning or lighting. Flipping the switch off and being more conscious helps reduce the carbon footprint while limiting each business’s overhead costs.
Following these five benefits making your workplace go green is enough reason for a company to pivot and integrate new policies. Happier employees and a better environment are a win-win for everyone involved.