The holiday season is everybody’s favorite and much-awaited time of the year. And, for businesses, it is a grand opportunity to improve their bottom line .
Statistically speaking, the National Retail Federation’s report reveals that the retail sales during Thanksgiving and Christmas festivities soars by 20 to 30%.
Why?… It’s due to the fact that consumers tend to get in the mood for “Spending.”
So, now as a business CEO or marketing manager, you have to chalk out a plan to drive leads like crazy.
However, formulating an effective lead generation strategy is pivotal to attracting customers. It’ll provide you an edge over your competitors, reap the benefits of word-of-mouth marketing and seal incredible business deals.
With that being said, in this article, we’ll discuss four powerful lead generation tactics you must try in the holiday season of 2022.
1. Rearrange Your Current Marketing Goals
The holiday season provides us an opportunity to spend time with the people who matter the most to us.
How about applying the same fundamentals to your business sales funnel?
Simply put, as soon as the season begins, you should target your existing marketing campaign to “loyal customers.” Provides them exclusive deals, limited-time offers, or reward points. However, avoid spamming them with messages and emails.
As these consumers are already interested in your product and service, generating leads and converting them into sales would be cost-effective.
Despite that, make sure to be creative and use a catchy yet to-the-point copy for your marketing campaign.
2. Create A Diverse Marketing Strategy
Understanding your target audience is critical to succeeding in the competitive business environment. As business customers can’t be scrutinized into a single group, you need to create and implement different marketing tactics.
Suppose your company sells a massager for chronic pain relief. In that case, your target audience would be people over the age of 30, senior citizens, sports enthusiasts, or injured parties.
In order to reach out to all these groups, you’d have to create a marketing mix inclusive of a social media campaign, linear tv ad, and email marketing. It will ensure that brand awareness increases and drive sales.
In fact, many marketers focus only on social media and digital marketing; thus, they lose potential shoppers of a traditional ad. Your business can tap into this segment of the audience using linear TV ads.
However, if this marketing concept is new to you, you can read the definition of linear tv advertising here and incorporate it into the marketing mix.
3. Get Involved In Public Events
Public events such as fundraisers, charities, or trade shows are an excellent way to boost brand visibility. Of course, it’s not easy to host these events during the festive season; however, it will provide you ample opportunities for lead generation. Here’s how:
- It will allow you to volunteer for a good cause. This will improve your brand image in the market, encouraging customers to make purchases.
- You can connect with like-minded people, expanding your client base during the peak season.
- You can learn and cater to the end-user demands for the seasons.
Therefore, you must participate in these public events and improve brand visibility.
However, if you plan to organize a public event, make sure to have a clear and catchy agenda. Your company’s mission and vision must be highlighted using different advertising platforms. Additionally, invite the competitors to learn about their marketing plans and foster better connections.
4. Provide Lucrative Offers
Finally, customers can’t simply turn a blind eye to shopping offers during the festive season. So, strategically plan irresistible offers and rewards such as BOGO (Buy one get one), up to 30% discount, or 200 reward points. Such offers will compel the customers to pay the store visit and make a purchase.
Nevertheless, how well you pitch the target audience will play an integral role here. Train your employees not to beat around the bush. Instead, explain how your product or service can enhance the end-user’s life. Your employee must understand the user intent and accordingly modify their sales pitch.
For instance, if a teenager is looking for an electrical massager for their grandparents, the sales personnel should use an emotional pitch. Likewise, a storytelling pitch would work wonders if the customer is a senior citizen.
The Bottom Line
As the holiday season is exceptionally hectic for entrepreneurs, formulating and implementing lead generation tactics is often left on the back burner. However, you must set your priorities right by implementing the tips given in this blog post. Believe it or not, it will be a game changer for your business this year.