Marcus RichardsHaving a commercial property is a big responsibility. The state of it can also influence your firm’s prospects considerably.
After all, commercial real estate has floundered in recent times due to the rise in online shopping and remote working. If you have a property you use for business activities, you must utilize its potential as an asset. Part of that means enhancing its look and ensuring its very appearance serves your company’s interests.
There is no time to waste here. So, what are some of the things you should consider when enhancing the look of your commercial property? Read on to find out.
Make Green Changes
Going green doesn’t just help the environment. It can help your business and how consumers, clients, and partners perceive it.
Many firms are constantly looking for ways to employ eco-friendly measures in their operations. While many strategic adjustments can be made to individual processes, updates to their commercial properties can also go a long way. Changes can be expensive but ultimately worthwhile.
For example, visitors and passersby will know that your company sources clean energy if solar panels feature on rooftops. Vertical and roof gardens could also trail greenery all over the commercial property’s exterior. Capturing and converting rainwater and doubling down on insulation may also help things too.
Implementing changes of this magnitude will ensure nobody doubts your firm’s ethics and priorities. Moreover, sustainability issues are most certainly ‘on trend’ in terms of the global discourse, so using your commercial building as a conduit for those discussions will almost certainly attract praise and respect.
Refine Parking
When managed properly, parking can be a real asset for workplaces and make employees’ lives easier. That said, when it’s poorly managed, it can be the source of many headaches and bad first impressions.
Consider refining the space. Start by working with Enterprise Commercial Paving to implement parking lot striping, repairs, maintenance, and any custom work you wish to carry out. Doing this will enable you to organize your parking space so that workers and visitors alike know where they are going once they arrive. This business will also help you optimize safety and space considerations with their striping.
You can make car parks more appealing, too. For instance, you could create small garden areas to boost the area’s aesthetics. Think about flowers you could plant, fountains you could install, or benches you could place. If other companies stop by and sell goods like snacks, you could cordon off a designated area for them to set up in, too.
Feature Branding
Your commercial building is yours. That fact alone should be celebrated, especially when many businesses are run from homes. Incorporating your branding into the building could give it a distinct identity and help it stand out from other nearby commercial properties that are more generic in presentation.
Think about the color schemes of your branding and where they could feature around the building. Your logo could also be strategically placed on the doors and walls. It might be that you could place signs around your commercial property, too, in addition to digital displays or projections of your company history. Framed photographs of employees can also highlight your company’s values remarkably well.
Try to get creative when adding these finishing touches to a commercial property. Communicate the character that’s behind your business with every change. Some firms even cover an entire wall with artwork or company mottos to liven the workplace up. Follow that example and make something unique.
Keep in mind that this is a golden opportunity to collaborate with your staff. While they may not have much say in implementing green infrastructure and organizing parking spots, you may be able to be more flexible with their requests when it comes to the property’s interior. Keep your mind open to all their ideas.
Blog About Changes
Many firms try their hand at content marketing. However, not all of them will record their business’s innovative steps.
Some changes have been suggested to help you enhance the look of your commercial property. However, it might not be the case that everyone notices them when they’re zooming by in a car or making a quick visit. Therefore, it’s worth celebrating each enhancement to your commercial building through your company blog.
Record all the changes you make to your commercial property. Detail interesting ‘behind the scenes’ trivia. What led to the decisions being made? How were the changes managed? Do employees have any interesting impressions to share? Each adjustment to your firm’s commercial property is a chance to add more characterful inflections to your firm’s brand image.
Optimize all of the content you produce about your commercial property changes so that as many people as possible will see it. Remember, the company blog is for posting content of interest and relevance to your firm. It doesn’t have to feature commentary on industry-wide developments exclusively.
