Top Ten B2B Outbound Sales Strategies to Grow your Business

Photo by Annie Spratt on Unsplash
3 years ago

B2B is a marketing practice of offering services and products to other businesses. While they can be more complex than other marketing strategies, b2b has longer sales cycles and higher-order values.

However, B2B can be extra difficult if you don’t have the right b2b lead generation strategies. It is more than a business transaction. As such, you need intricate marketing strategies to drive all the parties to get interested in your offer.

In this post, we will share our top 10 B2B Outbound Sales Strategies to ensure the success of your business. These tactics are tested and proven and have helped many businesses be on top of their game.

1. Find your Niche

Identifying your niche or specialization should be your top business consideration. According to research, having a targeted niche ensures growth and success for both big and small businesses. 

Your niche should be your area of expertise. Whether it is clothing, shoes, or jewelry, make sure that you understand the industry thoroughly. This will make your b2b lead generation efforts easier because it will distinguish you from other competitors.

2. Identify your potential customers

Identifying your customers is as important as finding your niche. This will save you from marketing strategies that would seem ineffective. In the first place, why make effort for something you know will not work? 

Have a customer profile based on the actual advocates and users of your products. Identify the gender, age, or industry your business wants to focus on. Once you have identified your target market, give your attention to them as they will most likely patronize your business.

3. Create a Website

In this modern generation, having a high-performance website can be your best asset. A website is equivalent to a brochure or billboard when compared to marketing strategies of the past. It will ensure great visibility and credibility among your potential customers.

Most potential customers rely on the internet and search for products and services online. Once they bump into your website, you can have a chance at winning a deal with them. Your website is a good platform to demonstrate what you can offer and to be well-known to the world.

4. Search Engine Optimization

SEO or Search Engine Optimization is one of the most effective b2b sales lead generation strategies. Once you have a site, your number one concern is to allow the audience to find you. This is where SEO should come in.

SEO is not as complex as it may sound. However, if you don’t have much time to learn the basics of SEO, you can always have experts to assist you in growing your market.

5. Utilize Social Media Platforms

Utilizing social media doesn’t mean that you will use it to sell. It is only a reminder for you to more social. Make use of the platform to your advantage. According to research, 75% of social media users look for service providers online. As such, use social media to connect and inform your audience about your business.

6. Facebook Ads

If you are to choose one social media platform for your b2b sales lead generation, look no further. Facebook Ads is the most inexpensive yet effective strategy when it comes to social media marketing. Facebook has billions of users and you can utilize the Facebook Ads feature to target users.

Facebook will allow you to reach specific markets easily. You can target your potential customers by age, gender, location, and interest.

7. Influencers

Influencers are also the most cost-effective strategy to boost your audience. Many small b2b companies in dubai rely more on influencers than marketing firms because they charge free to lower fees. For instance, many business owners only give freebies or rewards to influencers to promote their products and services.

In most cases, the brand contacts the influencer to discuss a one-time deal. However, when the influencer seems to be effective, further collaborations usually follow.

8. Affiliate Marketing 

Most B2B companies in dubai have an affiliate program as part of their lead generation strategy. This program allows companies to have some affiliates to promote their business through affiliate links. When the affiliate link is used to buy products from your business, your affiliate will receive a commission.

An affiliate program is like a collaboration between a b2b company and an influencer. This is a good lead generation tactic because you can monitor the effectiveness of the influencer and your affiliate scheme.

9. Advertising

There are various b2b lead generation services in dubai where you can advertise your business and grow your market. For instance, you can hire a lead generation agency, utilize industry publications, or Search Engine Marketing (SEM).

Advertising will not only help you promote your business, but it will also help you gain more visibility and expertise on your niche. If you are on a budget, having a marketing agency would be your most cost-effective strategy.

10. Analyzing Your Engagement

To assure you that your marketing strategy is working, you need some analytics. Analytics is the most important b2b outbound sales strategy because it measures the effectiveness of your marketing strategy. This will require you to invest in tools that will collect data from your website, SEO, social media, and other marketing strategies.

Your analytic tools can be Google Analytics to measure the traffic from your website. You can also have MOZ, to study the effectiveness of your SEO. For your social media analytics, however, you can have Hootsuite to check your online engagements.

Analyzing your engagement will help you determine what strategies that help you achieve your goals and what is not. This may require a huge investment but once you have them, the sky is the limit.

Final Thoughts

B2B sales strategies involve trial and error methods. It does not mean that what works for your business will also work for others and vice versa. Once you think your strategy is paying off, don’t settle and keep improving. 

The marketing world is constantly evolving; hence, your marketing strategy should keep up too. Moreover, none of these strategies will guarantee success overnight. But with patience and determination, nothing is impossible.

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