Having a brick-and-mortar business can be difficult. You have to be hands-on all the time since you’re going to deal with customers face to face. However, it’s also a rewarding task when you see how your products or services are loved by many. And if you’re thinking about attracting more people into your shop, there are many ways you can do that without spending too much.
Attracting customers isn’t a walk in the park, especially if you have competitors surrounding you. But it’s possible if you do it the right way. Here are some tips you can do to increase your customer base.
Create an eye-catching sign outside your shop
The first thing you can do is put up memorable signs outside your shop. It may sound tacky, but your customers will surely want to read them if they’re eye-catching. But instead of those signs with large, black letters, opt for refreshing outdoor signs that can represent your business.
Think of unique and compelling large outdoor metal signs you can display outside your shop. Let’s say your business is all about selling books. Then you can opt for a big sign with an adorable book design at the front. It sounds simple, but people will want to check your store out if it’s by the sidewalk.
Offering discounts to new customers
Offer discounts if you want to keep your clients coming back. It will offer them a great first impression of your company. Furthermore, they may invite some of their friends back for more. It’s all about luring them all over again. An introductory price or a buy one get one free campaign will undoubtedly entice customers to return and grab the chance.
People can’t deny that they are sometimes suckers for good bargains, and it’s time to take advantage of that. Additionally, it gives them a reason to shop with you if they have been planning before but were looking for a push to do it.
Put up striking window displays
Another way to attract attention is by putting up window displays. At first, it can be tricky because you have to be creative enough to make it work. But if you manage to do it, your store will look more appealing from the outside. It doesn’t have to be anything grandiose; simple yet elegant displays will do the trick.
A good window display can quickly pique the onlookers’ interest, pushing them to go inside and find out the products or services you are offering. It’s a basic method of garnering attention via interest.
Ask for referrals
Word of mouth is a powerful marketing strategy because people are more than likely to visit your store if someone they trust tells them about you. But first, you must acquire the loyalty of your current customers so that they would recommend you to their friends and relatives.
When considering an effective strategy for gaining the attention of your target customer, establish your way through referrals. They are the best sources of new clients, and you can keep the ball rolling as long as your products and services are constant.
Benefits of word of mouth marketing strategy
- Cost-effective because you don’t need to pay for marketing
- Build customer loyalty
- Increase sales
- Improve brand awareness
These are just some benefits you can experience through word of mouth. It’s advantageous and will help your business blossom within the community.
Take out your best merchandise
Another excellent tip that will help increase your sales and attract more customers is to put out your best merchandise. Whether your store is inside a mall or on the sidewalk, displaying your products outside will make people want to flock and check out the products you’re offering.
A simple table where you can set up your best items or a clothing rack if you’re selling clothes will make customers check out the inside of your store. So make sure to put out the best ones you have that have a high chance of gaining attention.
Put up a great website
Everyone is online, and it’s time for you to develop a website that your consumers can simply access. So they can look around even while you’re closed and see what your shop offers. Make sure your website is mobile-friendly, especially since most consumers use the internet from their phones.
Other things to consider when putting up a website:
- Create SEO-optimized content
- The website shouldn’t be slow
- It has to have a good web design that’s easy on the eyes
These factors will make your customers want to shop with you no matter where they are. It’s also the best way for your customers to find you with just a few Google searches.
Networking may seem difficult since you must market your business in the open. But it will give tons of rewards if done right. For instance, you can join conventions where you get to talk with a specific demographic interested in the products and services you offer. Apart from that, conventions and exhibitions are fantastic events where you get to learn from your competitors!
Make sure to approach other people carefully. It doesn’t have to always be what’s in it for you. Instead, make sure to offer your services to them. It’s how you can establish connections while making a great impression in your industry.
Join community events
You can participate in many events, which will make your store look good in many people’s eyes. Even if you’re new, you can instantly reach out to people in your community and be a part of something significant. It’s an excellent way to show that you’re involved and want what’s best for the community.
By joining these events, not only will your business gain more customers, but you’ll also build a good reputation. It’s also one step for you to gain their trust and loyalty, which can create a snowball effect.
Increase your store’s popularity with easy tactics
With the tips listed above, you can effortlessly gain the attention your business deserves. It may be a challenge at first, but hard work pays off if you’re consistent. In the end, you can create a mark in your community and become a trusted store that people will shop with all the time.