Guide to Digital Marketing Strategy For A Hotel

4 years ago

Today, the industry is utilizing hotel digital marketing at a rampant pace. While it is true that the efforts are actually profitable but the question here is, how much money and hassle should really be put in? AND, how to do so?

Get started with the basics

As like everything else, digital marketing begins with fundamentals. First take into account the following factors:

• Understand the market and revise the target audience

• Decide the goals set by the business. Think about what you want to do with your business.

• Investigate some of the online marketing tools. Research should include tools that deemed as being relevant for your business.

• Think before spending a dime. Do the necessary homework so that you don’t waste the budget or time.

• Only hire people who have a digital marketing knowledge and experience.

Understand Business Needs

You cannot spend more than you earn but there are limitations as to what you can earn. To earn maximally, you should tighten your belt in spending. Now, you might be frustrated to hear this but it’s the reality.

Facebook, Twitter, Pay Per Click, and other advertising strategies the best way to market your hotel. But is it really? The answer is NO. The results may not be fast and lucrative as you wish them to be. You need to be smart and rational here. The factor that makes your hotel marketable is….wait for it….the online traffic! Remember in order to have people visiting your newsfeed you need to have content that can attract them.

Social Media Marketing

Social media marketing has become so important that people may say that a Facebook promotion is the most important marketing strategy you can do for your hotel business.

Today, more than more than 92% of those who bought something within a month of exposure to social media, debated that social media influence their buying decisions.

There are many online marketing tools that can help you with SEO. It is best that you make use of a good SEO company such as SEO Digital Marketing. It works by adjusting your web page, ranking, and giving the content that can outrank your competition and yet, your site will not be considered spam.

For a successful SEO marketing, there are some things that you should keep in mind.

• The SEO should always be strategic, systematic and tidy.

• A good SEO should be a systematic process. Without a system or any way of integrating it, SEO will be a waste of time as SEO will just be a series of applications. Your time and money will not be well used.

• SEO should not be done by a company that is good at strategy only. SEO is largely based on strategy so therefore, its SEO elements should be considered by those who have a good strategy.

• SEO should be done by people who know the value of money. SEO is a financial tool. It can be used for investment or to guarantee a profit. If you don’t know the value of money, you will just wake up one day to realize that you have wasted so much money that you can buy an entire city with it.

• Your SEO company should be able to help you with research. Research is a fundamental component of SEO. In order to show in the top search engine rankings, you need to have done a lot of researches.

• SEO should be done by a company, who has more than 5 years of experience on search engine optimization. SEO is meant to last for more than 5 years. If you start with a SEO firm that is only starting, you will just realize too late that they are not yet experienced in how to cope with search engines.

• A good SEO company should have a profitable track record. The track record proves how much they are worth.

Pay per click promotion

Pay Per Click (PPC) is commonly known as Online Advertising. PPC advertising is a good tool to do when you try to venture into online marketing or when you want to release an announcement.

In a PPC campaign, you will have to set a target money budget and will focus on specific targeted audience. Once you have decided what to do, you have to consider the website that you want to promote. Decide whether you will promote your website through Google, Yahoo, Bing or other websites.

The main reason why PPC marketing functions is the fact that you will only have to pay when someone clicks on your ad. PPC marketing allows you to focus on people and leave the rest to the PPC. PPC marketing has a short term as well as a long term impact. PPC campaigns can be integrated with SEO, social media and website marketing. PPC does not need you to change your brand image and will only focus on your potential customers.

Unified Management Service

Digital marketing is not something that always need an SEO company. There are times when you need to focus on the business management.

There are different strategies to be used for digital marketing and most of your company’s strategy and management plan will be focused on getting your digital marketing plans in perfect order.

Before you venture into digital marketing, the first thing you should do is to have a website that would be optimized for search and social media marketing.

Focus On The Long Term Effects

While it is true that Digital Marketing is one of the best ways to market your hotel, it is always advisable that you focus on the long term effects. Companies that offer short term services in SEO usually think that their service should be cheap.

But once you have hired them, you will realize that they don’t really have the knowledge or skills you should expect from a digital marketing company. Google and other search engines can detect if your site has just been optimized for now and not really for the long term. To convince a search engine that your site is worthy of its attention, it must meet the standards set by Google.

So the long term effect is that Google will recognize your website and provide you search engine traffic. In the near future, your hotel business will indeed flourish.

Keep in mind that the time you spent on digital marketing is all worth it. One successful digital marketing strategy will increase your brand awareness and if well-done, you can be assured that you can prosper through this. Digital marketing is the most flexible to adjust to the changes you want to make.

So therefore, if you want to be successful, you need to make use of search engine marketing. You can even test it out on your own by doing your search in Google using the keywords you chose and see what you will end up on the first page of the search. This way, you will be glad to have spent your time for a promising marketing strategy.

Many people tend to overlook digital marketing because they think that its quite difficult to do. But actually, it is just a process of making a website and post your content.

When it is easy, you can do it all by yourself and if you prefer to have a little assistance, then you can hire an offline or an online marketing company.

However, all in all, digital marketing is really a great approach to market your hotel or any other business you may have.

PR Firm

What most company that present themselves as a PR firm actually do is simply spin the web for you. The idea is that if you write a press release and publish it in the PR firm’s name you will benefit from the exposure they gain and the credibility they have with influencers and the media.

This seems like a reasonable strategy to some, but it really doesn’t work that way. That is because unless a journalist is interested in covering the press release, you are still on your own to market yourself and make sure that the press release is published with your best interests in mind.

What you really need is a PR firm that will help you market yourself on your own terms and one that you will develop a long term relationship with.

Make Sure You Research Your Options

The reality is, your money is what you are investing in any type of online marketing to promote your hotel. Therefore, you want to make sure that you do some proper research on the type of person that you want to lend your money with.

Do some research and talk to other people who have some experience in some of these online marketing strategies before you do your own.

Digital Marketing Solutions

Digital Marketing: Digital marketing is the most popular method used to promote or market a business or particular item. It is an aspect of marketing that helps you attain your marketing goals by using technology. It progresses at a very fast rate that to compete in digital marketing, you must use the most up to date digital marketing strategies and methods.

Digital Marketing includes online marketing such as email marketing, search engine optimization, social media marketing, mobile marketing, and more. It is a way of reaching out to your target audience by using the digital tools and resources to promote your business and products. Digital marketing is drawing more attention with the rapid rise in the usage of the internet and many people preferred to use the internet to search for information about a product. If you want to get your business listed and well known in the online visibility then you need to use Digital Marketing.

A lot of companies now have their own website that directs their customers towards their business. In Digital Marketing the first thing you need to focus on is SEO. It is a combination of SEO, SEM, SMO and PPC that delivers top organic search engine rankings in Google or the appearance of free results. SEO is considered as one of the vital aspects in the development of a website. Having a top ranking website has brought some major improvement to the web businesses.

Since a lot of search queries are done via mobile these days, it is good to optimize for mobile devices.

Be sure to make a social media profile that can help you connect with your customers regularly.

The need of Digital Marketing is inevitable for every business to stabilize their presence on the internet and establish a market for themselves.

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