Will TikTok Form An Important Channel For B2B Marketing

Photo by Solen Feyissa on Unsplash
1 year ago

Meta: Is there room for B2B marketing on TikTok? Here, we discuss why this is becoming an increasingly important channel.


TikTok is by a large margin the fastest growing social media platform there is. It is particularly effective for B2C business. You may have seen the TikTok Made Me Buy trend. But what about B2B businesses? Although these companies have been a little reluctant to adopt TikTok fully, it can be an important part of the overall marketing strategy. Here, we discuss why TikTok could be extremely beneficial for B2B marketing.

The Demographic is Aging with the App

It’s easy to assume that the TikTok audience is on the young side, however that isn’t strictly true. As time has gone on, the popularity of the app has exploded with groups of all ages in fact over 40% of users are within the 30-49 age range. This means that you are bound to find an audience for their product or service somewhere on that outlet.

It Gives Businesses a Chance to Show their Creative Side

The great thing about TikTok is that it gives businesses the chance to be creative and really show off their personality. What could be considered boring or dry sells, could become much more exciting on this app with a little creativity. Brands that are virtually unknown can create some high-quality video content and end up being viral sensations.

The Algorithm is Different From Other Social Media Channels

What makes TikTok arguably more exciting than some other social media channels is that their algorithm is completely different. WIth the likes of Facebook, organic reach of substantial levels is difficult to achieve – that’s not really the case with TikTok. With TikTok, the number of followers, previous reach etc doesn’t really make a difference in terms of the performance of an individual video. That’s why creators can get from zero to hero in a matter of days. They can post a video that can gain massive reach purely based on that video.

You Don’t Need to Be a Professional Designer

The great thing about TikTok is that you don’t need to be a professional videographer or photographer to create engaging video content. They have a fantastic creator studio where you can make use of sounds, effects and really easy to use editing tools to make great content. Because it is so simple, and low-risk and there are social media management tools like oktopost.com available – B2B companies will be more likely to start using it as part of their strategy.

You can Target Effectively with Ads

With TikTok for business – you are able to use ad targeting to your advantage which means B2B can target content to their specific demographic. You can do things like a brand lift survey where you can get insights of your audience’s reaction with surveys.

When you take all of these elements into consideration, then you can see that there is definitely a place for B2B marketing on TikTok.

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