Among the many tools you could incorporate into your business, one of the most essential to invest in for your success is marketing analytics tools.
In this article, we’ll show you why you should invest in marketing analytics tools, and more specifically, we’ll take you through one of the most effective tools you can use – call tracking software.
Read on to learn more.
What is call tracking software?
Call tracking software lets you track every single customer call, and attribute each lead to the marketing sources which produced them.
When a customer calls, you can use the software to map out the full journey of that caller, from the very first marketing source they interacted with, to the last. This includes every touchpoint they visited before, during, and after they called.
With this software, you can gain a full picture of your marketing performance, and see how customers are engaging across every activity, channel, and campaign in your marketing.
The software uses dynamic number insertion (DNI) to help distinguish the specific sources that each caller is coming from, so you have clearer and more accurate reports for your marketing efforts.
Also, by using an expert platform, you can access visitor-level tracking for every caller, meaning you can see the entire journey of every customer, even if they leave a session on your website and return at a later time.
Why should you invest in call tracking software?
There are many reasons why you should invest in a marketing analytics tool such as call tracking software, such as:
- Increasing conversions
One of the main reasons to consider call tracking is that it can help you significantly increase your conversions across several areas of your marketing.
For instance, you can use the software to analyse your pay-per-click (PPC) ads, so you can see which ads are driving the most conversions for your business.
As a result, you can focus on optimising the most successful ads in your PPC channel, so you can further increase your conversions and avoid creating ads which are failing to deliver sufficient engagement.
- Effective tracking for your leads
Call tracking can also give you the most effective way of tracking your leads across every activity.
Each time you receive a call, you’ll know which touchpoints helped drive this customer along the funnel to make a call.
This is important, since you can only make the right decisions for your marketing strategies if you have clear visibility on which activities, channels, and campaigns are driving the most leads.
Also, you can view your visitor to call ratio on your web pages, to see not only where your leads are coming from, but which ones are highly valuable, and most likely to convert to a sale.
- More value for your investments
The software can also give you more value for all of your investments.
Not only is call tracking itself a beneficial investment, but it can show you which areas of your marketing should be receiving more of your resources.
By tracking where your leads and sales are coming from, you can direct more of your investments towards successful activities, and withdraw your budget from underperforming campaigns.
This can give you a better return on investment for every area of your marketing.
Are you considering call tracking as your next marketing investment? Make sure you contact an expert provider to obtain the most effective software for your business.