Online Retail Decade: Sales Growth Of Up To 170%, While Traditional Retail Sector Dies Out

4 years ago
  • Top 100 online shops’ net sales rise 170% since 2009
  • 9.8% fewer retail shops in Germany than 10 years ago
  • Online shopping boom: up to 90% more shipments during corona crisis
  • Online retailers’ sales up 13.3% in Q3 compared to same quarter last year
  • Amazon generates it’s second highest revenues in Germany

The net turnover of the top 100 online shops in Germany rose from €13.9 to €37.5 billion within the last 10 years. More and more physical retailers closed their doors over the same period – with the total number of retailers declining by 9.8% over the same period. As a new infographic from shows, the corona crisis has exacerbated an existing trend.

Many online retailers also feared a drop in orders in the face of the corona crisis. However as numerous restrictions began affecting public life in April, 90% more parcels were dispatched than in March. 

In the third quarter, online retailers generated 13.3% more revenue than in the same quarter of the previous year. From 2018 to 2019, the growth rate was only 11.6%.

However, the infographic reveals that Amazon remains by far the online retailer with the highest turnover in Germany. Last year, the company generated  €10.49 billion – and that’s just in the Federal Republic. Germany is Amazon’s second most important sales market, responsible for 8% of its total sales worldwide. 

  • “The pandemic has accelerated a trend towards increased online shopping that was already well underway,” remarks Block-Builders analyst Raphael Lulay. “As the latest data shows, consumers continue to favour online shopping – even though physical retailers have long since reopened their doors. Corresponding listed companies like Amazon & Co. have been among the biggest beneficiaries of the crisis”.

The full story with the infographic, facts and more statistics:

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