Gallup and the Lightkeeper Group are pleased to announce their new partnership to create a landmark global survey measuring citizens’ perceptions of stress — the World Stress Index.
The World Stress Index aims to become the world’s most comprehensive study about stress, representing over 95% of the global adult population and ranking countries by how stressed their citizens perceive themselves to be.
Stress is an issue that faces all countries, regardless of culture, income or development. The same percentage of people reported feeling stressed in Iraq, the United States and Ghana last year — 50%. The World Stress Index will investigate which aspects of life cause stress, how stress affects people’s daily lives, and the coping mechanisms people use to manage their stress. From family to finances, it will explore the issues that impact people’s perceptions of stress.
Gallup and Lightkeeper Group are designing the questions for the World Stress Index in consultation with leading experts. The questions will then be translated into multiple languages and added to the Gallup World Poll, the same survey vehicle used to collect United Nations Sustainable Development Goal metrics in 140 countries and areas. Gallup and Lightkeeper Group will present the findings in an in-depth report.
The World Stress Index will contribute new insights to individuals, organizations and governments who are placing wellbeing at the center of their priorities in the 21st century.
“With experts and partners like Gallup, the World Stress Index will play a leading role in the promotion and prioritization of mental wellness. We are excited to begin this journey with Gallup,” said Lightkeeper Group Co-founder and Chief Product Officer Andrew Easton.
About Lightkeeper Group
Lightkeeper Group empowers individuals, organizations and leaders with information, insights and digital solutions to promote and embrace mental and physical wellness.
Gallup delivers analytics and advice to help leaders and organizations solve their most pressing problems. Combining more than 80 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of employees, customers, students and citizens than any other organization in the world.